More about this Webinar These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. … [Read more...] about Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
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On Demand Webinar – Harness The Power Of PPC And SEO For Insane Landing Page Results
On Demand Webinar Harness The Power Of PPC And SEO For Insane Landing Page Results Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. *Note - the audio and video are slightly off due to issues from Go To Webinar. To fully maximize your experience, we suggest listening to the recording while walking … [Read more...] about On Demand Webinar – Harness The Power Of PPC And SEO For Insane Landing Page Results
How To Transition Between PPC Managers [New Whitepaper!]
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. This whitepaper outlines how can you be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during the changeover. In this … [Read more...] about How To Transition Between PPC Managers [New Whitepaper!]
Volume or Return? – Where to Focus PPC Performance for Your Business
As Hanapin’s Senior Digital Advisor, I have the distinct pleasure of helping new brands partner with our team on a daily basis. One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?” Occasionally we’ll get very specific KPIs from the prospect at this point (i.e. conversion rate, CPA). More often than not, however, … [Read more...] about Volume or Return? – Where to Focus PPC Performance for Your Business
Webinar Confirmation: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
You're All Set! You're now registered for Hanapin Marketing and iSpionage's webinar, 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 5 Competitor Strategies For Small PPC Budgets Cut … [Read more...] about Webinar Confirmation: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Webinar: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
More about this Webinar In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what's working for them and what's failing? Do you know what they're doing and when they're doing it? And … [Read more...] about Webinar: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Harness The Power Of PPC and SEO for Insane Landing Page Results [New Webinar with Raven Tools!]
Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, however the benefit of using both is so beneficial, neither one can be ignored. If your PPC and SEO campaigns aren’t talking … [Read more...] about Harness The Power Of PPC and SEO for Insane Landing Page Results [New Webinar with Raven Tools!]
True or False: My PPC Goals Are Realistic
Please select the multiple-choice answer that best describes your paid search goal: (A.) I want to increase conversion and/or revenue volume. (B.) I want to decrease cost-per-conversion and/or increase return on ad spend. (C.) I want to increase spend. (D.) I want both A and B. (E.) None of these goals describe me. (F.) I am goal-less. Goals are important. Without goals, … [Read more...] about True or False: My PPC Goals Are Realistic
30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of it’s features, formulas, and shortcuts. This whitepaper will list out handy Excel features and tricks, as well as examples of how to use them for your PPC endeavors. In this Whitepaper we'll … [Read more...] about 30 Excel Tricks To Save Your PPC Life [Whitepaper]
For The Best PPC Ads Change Your Focus
You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You launch these ads and you wait… And … [Read more...] about For The Best PPC Ads Change Your Focus
How Football Shaped My Philosophy Regarding PPC
PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high scoring teams with a defense that’s … [Read more...] about How Football Shaped My Philosophy Regarding PPC
Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
It's easy to get overwhelmed by the volume and reports available to you, but analytics data is the most powerful weapon you have when optimizing your PPC campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. That's why we've put together this toolkit, jam-packed full of useful tools and resources … [Read more...] about Rule Your PPC Strategy With High Value Analytics [New Toolkit with SEMrush!]
