These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. However, if you want to dominate your market in this tough digital age, you need to be using both PPC and CRO in your marketing strategy.
In this webinar on Thursday, February 19th at Noon EST, experts from Formstack and Hanapin Marketing discuss five strategies using PPC and CRO that will help you identify how to boost your lead generation efforts.
You’ll get expert-level PPC tips like:
- Creating ads that align your message and pre-qualify your leads
- Optimizing your landing pages
- How to get feedback on your landing page before you spend money on traffic
Tyler Cook Ally Sabrowsky
PS: Can’t make the webinar? That’s ok! Register anyway and we’ll send you the recording and slides afterwards.
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