[Toolkit] The Ultimate AdWords Bundle For PPC Success

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

From the basics to advanced topics, become an AdWords expert!

Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC or you’ve done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite frequently, there’s always something new to learn. In this bundle, you’ll learn everything from the ABCs of PPC and the beginnings of managing an account to understanding campaign settings and the basics of targeting in the Google Display Network to remarketing, advanced segmentation for targeting, and automated rules.

Presented by Wordstream and Hanapin Marketing, this bundle includes THREE guides to Google Adwords encompassing the basics to more advanced concepts, an AdWords PPC Glossary, and an additional whitepaper on AdWords scripts. It’s everything you need to begin or continue the path of becoming an expert in Google AdWords.

This bundle contains:

Download Your AdWords Bundle Now!

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.