[Toolkit] The Ultimate AdWords Bundle For PPC Success
February 12, 2015
From the basics to advanced topics, become an AdWords expert!
Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC or you’ve done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite frequently, there’s always something new to learn. In this bundle, you’ll learn everything from the ABCs of PPC and the beginnings of managing an account to understanding campaign settings and the basics of targeting in the Google Display Network to remarketing, advanced segmentation for targeting, and automated rules.
Presented by Wordstream and Hanapin Marketing, this bundle includes THREE guides to Google Adwords encompassing the basics to more advanced concepts, an AdWords PPC Glossary, and an additional whitepaper on AdWords scripts. It’s everything you need to begin or continue the path of becoming an expert in Google AdWords.
This bundle contains:
- Guide to Google AdWords: Basic Edition
Covers common terminology and concepts, beginnings of managing an account, how PPC works
- Guide to Google AdWords: Intermediate Edition
Covers campaign settings and adjusting to your business needs, targeting in the Google Display Network, and ad extensions
- Guide to Google AdWords: Advanced Edition
Covers more advanced concepts like remarketing, cross-device attribution, automated rules, and advanced segmentation
- Ultimate AdWords Glossary
Learn the ABCs of AdWords with the 49 most important terms and abbreviations
- Whitepaper on AdWords Scripts
Learn how to use AdWords Scripts to quiet the noise and make your job more automated and much easier
Browse By Category
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.