Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process that often impedes performance. In order to achieve long-term success in our accounts, we sometimes have to rebuild our campaigns … [Read more...] about Yes or no? Reasons for Restructuring Your PPC Account
Search Results for: PPC
Introducing the New PPC Hero
It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the new PPC Hero. It’s a lot to soak in, but here are the watchwords we followed while creating it: Relevant. Dynamic. Shareable. Meaningful. We hope you find at least a few … [Read more...] about Introducing the New PPC Hero
Suggestions for Herding Multiple PPC Accounts
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. Sam, Carrie, Jake and Eric have already warned you about the Display Network, newly ill-performing keywords, sideways Search Partners and runaway Broad match keywords – excellent advice on all fronts! I thought for my contribution, I’d tackle how you can be sure not to lose track … [Read more...] about Suggestions for Herding Multiple PPC Accounts
Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
Let’s face it, in the flurry of the tasks and strategy involved in PPC, we’ve all made mistakes, many of them avoidable (and some of them huge). That’s okay, PPC Hero is here to help you catch them before they happen! Let’s walk through some easy to make mistakes and give you some pointers in avoiding (or fixing) them! This is by no means an exhaustive list of things that … [Read more...] about Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
How to Choose the Right PPC Agency
How to Choose the Right PPC Agency Ask the right questions to find the right agency for you … [Read more...] about How to Choose the Right PPC Agency
Why You Should Hire An Agency to Manage Your PPC Accounts
Why You Should Hire An Agency to Manage Your PPC Accounts The Value of Time and Expertise … [Read more...] about Why You Should Hire An Agency to Manage Your PPC Accounts
Industry Targeting: PPC for EDU Toolkit
Industry Targeting: PPC for EDU Toolkit Grading Your Memory: How to Turn the Things You Forget Into Quick Wins … [Read more...] about Industry Targeting: PPC for EDU Toolkit
Why You Should Hire An Agency to Manage Your PPC Accounts
Why You Should Hire An Agency to Manage Your PPC Accounts Hire An Agency: The Value of Time and Expertise … [Read more...] about Why You Should Hire An Agency to Manage Your PPC Accounts
53 Cro Tips to Improve your PPC Campaigns
53 CRO Tips to Improve your PPC Campaigns Stay On Top Of Your Game: 53 Cro Tips to Improve your PPC Campaigns … [Read more...] about 53 Cro Tips to Improve your PPC Campaigns
Join Sam Owen in Germany at PPC Masters (For Free!)
We're big fans of PPC conferences here at PPC Hero, if you haven't noticed. We host Hero Conf, of course, and speak at or attend pretty much any other conference remotely related to digital advertising. This year, there is an exciting new PPC-only conference in Germany, and it is no different! PPC Masters is May 22 in Hamburg, Germany, and our own Sam Owen is among an … [Read more...] about Join Sam Owen in Germany at PPC Masters (For Free!)
Why Not Mobile? Best Practices for Smashing Mobile PPC Ads [Webinar Recording]
There's no denying that mobile devices are a mainstay in today's society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it - why should I advertise on mobile? Do they really work? But here's an even better question - why wouldn't you want to? Hanapin digital advertising experts, Rachael Law … [Read more...] about Why Not Mobile? Best Practices for Smashing Mobile PPC Ads [Webinar Recording]
Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
This is a guest post by PPC Hero Ally Filipe Reis. Read more about his experiments with CPC formulas and campaign settings at his Kontagiouz blog. --- Recently, we noticed that we were getting a bunch of campaigns stuck in the "comfort zone." Volume levels were struggling and there was no way to put them on the rise. You know the feeling, right? Anyway, more volume was … [Read more...] about Leave Your Digital Comfort Zone by Rethinking PPC Optimization Formulas
