In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms – then you’re getting left behind. No one here wants to see that happen, so we’ve compiled a handy list of 10 PPC tactics you can employ to stay ahead of the curve.
In this white paper you will learn:
- How to exclude unwanted mobile traffic
- How to target the right audience at the right time
- Using frequency capping so you don’t wear out your audience
- Tips to analyze your account for cross pollution
These 10 tactics are only a few of the latest techniques you can use to keep your PPC edge, as well as an excellent (and easy) way to start modernizing your PPC campaigns.