For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we've left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. ---------- When you boil paid … [Read more...] about What Makes A Great PPC Bidding Strategy?
Search Results for: PPC
New Year’s Resolutions for PPC Marketers [WEBINAR RECORDING]
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked negative keywords, or minimally optimized bid strategies! Now’s the time to buckle down and resolve to button up those tasks we leave … [Read more...] about New Year’s Resolutions for PPC Marketers [WEBINAR RECORDING]
A PPC Marketer’s New Year’s Resolution [NEW WEBINAR]
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked negative keywords, or minimally optimized bid strategies! Now's the time to buckle down and resolve to button up those tasks we leave … [Read more...] about A PPC Marketer’s New Year’s Resolution [NEW WEBINAR]
6 Exciting Changes Coming To Google & PPC In 2014
Thanks to the fun of Enhanced Campaigns, 2013 was an extremely interesting year for PPC. Google made a ton of changes that we all had to learn to adapt to. Looking ahead to 2014 don't expect anything as radical again, but there will be some major areas of change for us to focus on: Ads Will Be More Obvious Have you seen the orange Google "Ad" images yet? If not, you'll … [Read more...] about 6 Exciting Changes Coming To Google & PPC In 2014
Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
Twitter has fast become the leading social network for information discovery and connecting socially with peers in one's industry. If that sounds like a perfect combination of the best parts of LinkedIn and Facebook, you're right! And the ad returns reflect that. But Twitter isn't right for everything. It's hard to sell products directly through the medium, and people react to … [Read more...] about Multiply Your PPC Channels With a Quick-Start Guide to Twitter Ads [NEW WEBINAR]
7 Ways To Boost PPC Performance
Do you have an account where performance has gone stagnate? Volume tends to remain relatively flat despite your ongoing optimizations? Or maybe you have a new account and you are looking for ways to grow volume and have an immediate impact on performance? These are both very common scenarios that PPC managers face on a regular basis. To help combat the sleepy account syndrome, … [Read more...] about 7 Ways To Boost PPC Performance
Happy Clicking on Cyber Monday from PPC Hero!
It's that time of year- 'Twas the Monday after Thanksgiving, when all through the internet Not a creature was stirring, except for a mouse. PPC Hero is ready for Cyber Monday online shoppers! Are you? Scroll down to find our latest posts for a busy ecommerce season. Use these ecommerce and shopping-related blog posts to make sure you (and your customers!) get exactly what you … [Read more...] about Happy Clicking on Cyber Monday from PPC Hero!
Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Are you looking for a way to expand your PPC reach this holiday season outside of AdWords, Bing or Facebook? What about Yahoo Stream Ads?? Yahoo released the newest native ad format back in April and has been evolving ever since. Yahoo Stream Ads helps connect advertisers with their consumers through the highly personalized content stream on Yahoo.com. Yahoo Is not dead my … [Read more...] about Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Beat the Holiday Rush with Facebook PPC
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, while Sam discussed how to make … [Read more...] about Beat the Holiday Rush with Facebook PPC
Holiday PPC Budgeting Made Easy!
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results. So far we’ve covered ad copy and CRO; today we’ll uncover how you can make the daunting task of budgeting … [Read more...] about Holiday PPC Budgeting Made Easy!
Post 11/30: The Evolution Of The PPC Account Manager
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. In the early days Account Managers didn’t exist. Someone in the IT department who knew how the Internet worked typically ran PPC. No one really knew what they did so they received a budget and occasionally reported on things like impressions and … [Read more...] about Post 11/30: The Evolution Of The PPC Account Manager
Post 10/30: All PPC Managers Are Headed For Burnout
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I have seen it in myself, and I certainly see it in our team, people who manage PPC accounts are all headed for burnout. The nature of the industry is immediate and constant feedback, reporting on the value of every move we make and the overwhelming … [Read more...] about Post 10/30: All PPC Managers Are Headed For Burnout
