[Recording] Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will … [Read more...] about Making the Call: Call Tracking for PPC [Webinar Recording]
Search Results for: PPC
Making the Call: Call Tracking for PPC [Webinar]
Making the Call: Call Tracking for PPC Call Tracking is a handy tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I know when to use call tracking and when not to?" Lucky for you, the Heroes at Hanapin and Ifbyphone have an answer for you! This Thursday, one of each company's best and brightest will discuss all of … [Read more...] about Making the Call: Call Tracking for PPC [Webinar]
Post 5/30: You’re Really Awful At PPC If…
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. What a great day! Packed with meetings that moved the company forward as well as time to build stuff (if you haven’t caught on I used “build stuff” often. A big part of my job is creating processes and systems to make us better at what we do. “Build … [Read more...] about Post 5/30: You’re Really Awful At PPC If…
Post 3/30: The Only Trick To Managing PPC While On Vacation You’ll Ever Need
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. Friday was 2nd 2nd, a wonderful three-day weekend Hanapin gives its’ employees once a quarter. On past 2nd 2nds I, and others, have found a way to sneak in some work even though we are supposed to be relaxing. Two of the main reasons for this is that we … [Read more...] about Post 3/30: The Only Trick To Managing PPC While On Vacation You’ll Ever Need
Post 2/30: Find All Your PPC Weaknesses In 1 Day
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. One of the reasons I love PPC is that it gives you the opportunity to constantly be learning. With so much going on though, it is hard to know what you don’t know. Or to know what your weaknesses are within PPC so you can work to strengthen them. My … [Read more...] about Post 2/30: Find All Your PPC Weaknesses In 1 Day
7 Life Decisions PPC Managers Have Made
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
Happy Halloween From PPC Hero!
Wishing you a spooky-low cost-per-trick this Halloween! How to make sure your month ends on a sweet note: 3 Tips to Troubleshoot Your Lead Quality Increase the Power of AdWords Scripts With a Few Simple Edits How to Create a PPC Budget Optimizing What You Can’t See: The Lead Quality Challenge … [Read more...] about Happy Halloween From PPC Hero!
Social Media PPC: Advertising vs. Content Marketing
I’ll admit it: I used to be the guy that always wanted to get one thing straight -- there was Social Media, and there was advertising on social media platforms. It’s an important distinction because a banner ad on a blog, or a right-hand column ad on Facebook, are, well, ads. Which means the factors that determine success are the same for them as for any other visual “space … [Read more...] about Social Media PPC: Advertising vs. Content Marketing
PPC Hero Celebrates Breast Cancer Awareness
This past weekend, Hanapin and PPC Hero showed our support at the Breast Cancer Awareness 5K! We encourage you to do the same! Put on your pink shoes and scarf and join your local Breast Cancer walk! Get more info on Breast Cancer walks near you here! … [Read more...] about PPC Hero Celebrates Breast Cancer Awareness
Should Every PPC Expert Know CRO?
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality and Carrie looked into how you can expand your reach in a way that pays off! Today … [Read more...] about Should Every PPC Expert Know CRO?
Industry Targeting: PPC for EDU Toolkit
Education is one of the most competitive verticals in online advertising. Your SEO and PPC campaigns can help to alleviate some of this competition. The good news is, you can optimize your efforts through cost per enrollment tracking, remarketing and multi-channel marketing. Fortunately, this is an area where both Hanapin Marketing and Intrapromote excel, and we have put … [Read more...] about Industry Targeting: PPC for EDU Toolkit
#ThinkPPC Exchange: Ad Testing for Large Accounts [Webinar Recording]
Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore. It is helpful to know what to look for when comparing one ad directly to another, especially when dealing with larger accounts, and this week’s webinar discussed just that. This Webinar is perfect for PPC Strategists and … [Read more...] about #ThinkPPC Exchange: Ad Testing for Large Accounts [Webinar Recording]
