On Demand Webinar The Technical Revolution of Digital Marketing Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – The Technical Revolution of Digital Marketing
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Webinar: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
More about this Webinar A major factor that determines the success or failure of your paid search campaign is your bidding strategy. Are you maximizing every dollar spent on your campaign? Are you reaching the right customer? In this webinar, experts from Acquisio and Hanapin Marketing discuss a number of areas including the economics of the bidding auction, winning at … [Read more...] about Webinar: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
Webinar Confirmation: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
You're All Set! You're now registered for Hanapin Marketing and Acquisio's webinar, PPC Bidding Hacks: 8 Ways To Supercharge Your Account. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Bidding Strategies: A Pair of Case Studies How Bing … [Read more...] about Webinar Confirmation: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
On Demand Webinar – Crash Course: The Technical Revolution of Digital Marketing
On Demand Webinar Crash Course: The Technical Revolution of Digital Marketing Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Crash Course: The Technical Revolution of Digital Marketing
Save Time On PPC Management – A Look At Reporting
PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time for tasks you do yourself, and certain tasks that you outsource to others – whether that is someone else in your organization or an agency that you … [Read more...] about Save Time On PPC Management – A Look At Reporting
Automate And Manually Change Bids With Excel
You are at an event with old friends, and you (a PPC Specialist) are asked: "what are you doing these days?" You reply: "I do online advertising through search engines such as Google." The response back always seems to be something like, "So, what exactly does that entail". If you do not want to get into all of the details that go into paid search advertising, the … [Read more...] about Automate And Manually Change Bids With Excel
[Webinar Recording] The Technical Revolution of Digital Marketing
In the recording, Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to … [Read more...] about [Webinar Recording] The Technical Revolution of Digital Marketing
4 AdWords Editor Features To Save You Time
AdWords Editor is something every PPC Manager worth their salt should be using on a regular basis. Even with the addition of awesome automation tools like Acquisio, Marin, Kenshoo, and the like—there’s still a lot that’s sometimes easier to do or only available through AdWords Editor. The most basic AdWords Editor users will utilize the program for things like adding a whole … [Read more...] about 4 AdWords Editor Features To Save You Time
Morning Clicks: Ad Free YouTube, How Google Works, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google conducted research into the impact of digital shopping on in-store shopping. [Inside AdWords] YouTube is looking into an ad-free version … [Read more...] about Morning Clicks: Ad Free YouTube, How Google Works, and More
9 Hacks For Custom Automation [Webinar Recording]
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize … [Read more...] about 9 Hacks For Custom Automation [Webinar Recording]
How to Communicate With Your PPC Agency
There are plenty of instructional tools and posts that outline the best ways for PPC agencies to communicate with their clients. That content tends to put the onus on the agency, and certainly as the client you can (read: should) anticipate your agency taking the bulk of responsibility when it comes to setting up recurring meetings, bringing proactive PPC strategies to the … [Read more...] about How to Communicate With Your PPC Agency
4 Benefits of an AdWords My Client Center (MCC)
Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook is utilize the basic tools available … [Read more...] about 4 Benefits of an AdWords My Client Center (MCC)
