I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue. In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the second biggest shopping … [Read more...] about Are You Ready To Go Back To School?
Search Results for: ad testing
When And How To End Your Ad Tests
It is easy to get started testing ads. Just add two ads to an ad group (hopefully by device type) and suddenly you’re testing ads. However, you won’t see long term improvements in your account until you pause your losing ads. Often determining which ads are losers and when to end ad tests is where the tricky part of testing comes into play. In this article, we’ll examine how to … [Read more...] about When And How To End Your Ad Tests
Let’s Get That Ad Test Started Now!
Ad testing is a topic that comes up quite frequently in the PPC world and, quite frankly, years ago it used to make me cringe! Don’t get me wrong. Ad testing is not only a great practice for your accounts – it’s also a necessary task. Imagine a brand that ran the same TV commercial year after year without ever changing or a company that placed the same ad in the newspaper every … [Read more...] about Let’s Get That Ad Test Started Now!
Split Test Different Concepts In Your PPC Ads
You just know as you write the ad that this split test will never complete. But you write it anyway because for the past couple of weeks you have attempted to initiate a split testing practice for the text ads in your AdWords campaign. You can only say attempted a split testing practice rather than achieved a split testing practice because the results are grim. You write the … [Read more...] about Split Test Different Concepts In Your PPC Ads
On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
Ad copy testing is one of the most basic principles in PPC. Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. Yet, a surprising number of advertisers don’t take advantage of ad copy testing. For those that do test, its in a disorganized, … [Read more...] about On Demand Mozinar! Testing Your Creative: Small Changes with Big Effects
Webinar – Testing Your Creative: Small Changes with Big Effects
More about this Webinar Generating and maintaining compelling creative can be a daunting task in PPC, however it is one of the most impactful strategies for increasing traffic, lowering costs, and boosting revenue. In the recording, Hanapin's Senior Account Manager, Carrie Albright, gives you actionable steps to formalize your ad copy testing process to maximize conversion … [Read more...] about Webinar – Testing Your Creative: Small Changes with Big Effects
The Case For PPC As A Testing Ground
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing. CEO’s & CMO’s are not the most patient bunch of people. They want to see quick results along with deep performance insights. Testing is key to understanding what elements of campaigns work/don’t work and why. PPC platforms are highly flexible, … [Read more...] about The Case For PPC As A Testing Ground
On Demand Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
On Demand Webinar The 11 Biggest A/B Testing Mistakes and How To Avoid Them Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. *The audio and video do not match up due to some issues that occurred within the webinar program we use. For a better experience, we recommend clicking through the slide … [Read more...] about On Demand Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Stop Using The Same Headline
Writing text ads in AdWords is difficult - except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user's search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words in the headline of your ads. So why … [Read more...] about Stop Using The Same Headline
[New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them
With a variety of easy-to-use tools available, A/B testing is something that every business can and should be doing. However, there’s more to A/B testing than just setting up the test. So many companies waste time and money by making simple and easy to avoid mistakes. Join conversion rate expert and guest presenter, Peep Laja, as he discusses 11 of the biggest testing mistakes … [Read more...] about [New Webinar with Peep Laja!] The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Top 5 Reasons To Download The New AdWords Editor
Last week, Google pushed out the latest installment of the AdWords Editor, version 11.1.1. Many people were quick to jump to twitter and the blogs to discuss how exciting the release was because of some of the awesome new features. However, some were still reluctant because of how buggy the previous update was for some users. I’ve downloaded and began using the new version, and … [Read more...] about Top 5 Reasons To Download The New AdWords Editor
Dynamic Search Ads: An Underused Way to Grow Your PPC Account
According to Google, approximately 15% of user searches on a daily basis are truly unique. Dynamic Search Ads, which uses Google’s crawling technology, helps target searchers where traditional keyword targeting fails to reach them. Due to the limiting nature of keyword targeting, advertisers are missing out on additional targeted traffic, which can bring up tapped sources of … [Read more...] about Dynamic Search Ads: An Underused Way to Grow Your PPC Account
