We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the pack. Or beat them at their own game. In a crowded PPC landscape, the ads for each keyword can begin to look very similar. Why is … [Read more...] about Write PPC Ads that Scream and Stand Out From the Pack
Search Results for: ad testing
New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
A few months ago our Adwords reps told us about a new Adwords interface they're testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I'll show you what's different, how it works, and what I think is better or worse compared to the old interface. This is only part 1, so stay tuned next week for Part 2! Be sure to click on … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Our week-long series of PPC time saving tips is now in full swing! Today I'll be discussing how Google's AdWords Editor and Microsoft's adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released Editor, I thought it was the best thing since sliced bread. While I'm comfortable using spreadsheets and manually creating campaigns with … [Read more...] about PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Is DMA Targeting Within AdWords the Wave of the Future?
Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen! The content was geared toward the target … [Read more...] about Is DMA Targeting Within AdWords the Wave of the Future?
Know the How, When, Why of AdWords Conversion Optimizer
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I only recently realized that Google’s conversion optimizer had lowered its requirement on the search network to 30 … [Read more...] about Know the How, When, Why of AdWords Conversion Optimizer
How To Write and Effectively Test Your PPC Ad Texts
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! How are you going to figure out what is the best PPC ad/creative in your campaign, if you haven’t identified the … [Read more...] about How To Write and Effectively Test Your PPC Ad Texts
Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates
Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates. The reasoning behind this strategy and how it may help increase your click-through rates is two-fold: 1. It will help your PPC ad stand apart from other competitor ads in the … [Read more...] about Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates
How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we'd cover how you can find this new information within your AdWords account. First, why would you specifically target RSS (really simple syndication) feeds for blogs? RSS feed placements allow you to … [Read more...] about How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
A Beginners Checklist for Writing Benefit-Focused Ad Texts
Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to write the best ads possible, you need to write benefit-focused ad texts. Simply put, ads that are benefit-focused do exactly what the name implies … [Read more...] about A Beginners Checklist for Writing Benefit-Focused Ad Texts
Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon. The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week's blog series on landing pages. In fact, they would like to offer some additional information on landing page testing as … [Read more...] about Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
My Best Advice on Improving Your Google & Yahoo Quality Scores
It's been almost two years now that Google & Yahoo have implemented their quality score and quality index algorithms. Hopefully by now, you've implemented some changes in your account that can improve your quality score, which can increase your ad positions while decreasing your maximum bid amount. In this post I'd like to share with you some changes that I have made in my … [Read more...] about My Best Advice on Improving Your Google & Yahoo Quality Scores
Reader’s Favorites
Here at PPC Hero, we let our readers decide their favorite articles! That is, we let the pageviews do the talking. Below you will find a list of our most-read blog posts. As our readership grows, the PPC industry changes and the tastes of our readers becomes more refined, we'll keep this list up-to-date. Enjoy! Yahoo Is Going to Automatically Optimize Your PPC Account … [Read more...] about Reader’s Favorites
