Contrary to what you may hear, remarketing is not a magic bullet and it won’t automatically work wonders for your account. As with anything else in your PPC accounts, test it! Today, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign. 1: Who Are You Remarketing To? The audience you are targeting is the most important part … [Read more...] about Fix Your Remarketing Campaign In 5 Steps
Search Results for: ad testing
[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social? In this toolkit you'll find, not only a couple of basic resources to get … [Read more...] about [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
How To Onboard New Clients In 4 Steps
I spend a ton of time leading the onboarding of new clients. Onboarding new clients can be both exciting and scary at the same time. Adding a new client and the revenue that’s associated with it is always the fun part. However, reality sets in pretty quickly. Questions like: Who's going to manage the account? How complex is the client's business? Is PPC meeting … [Read more...] about How To Onboard New Clients In 4 Steps
3 Steps For Troubleshooting Conversion Tracking Issues
Issues with conversion tracking will throw off any campaign. As simple as it is, small issues may lead to inaccurate counts or no tracking at all. So what do you do when an issue pops up? Oftentimes there are worries about the technical side of the problem. Thankfully, you only need to understand the basics of conversion tracking to solve almost all of your … [Read more...] about 3 Steps For Troubleshooting Conversion Tracking Issues
New 20 Minute Webinar with Unbounce! 5 Tips To Help You Get Reliable Data
“How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this 20 minute flash webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable results. The live webinar will … [Read more...] about New 20 Minute Webinar with Unbounce! 5 Tips To Help You Get Reliable Data
How We Increased Android App Installs By 5% In 6 Weeks
One of the biggest challenges for direct response marketers is meeting conversion volume while staying below the target CPA. Typically, those are two different metrics that we all strive to hit with our campaigns. It can be even more difficult on mature campaigns that are well optimized. With these types of campaigns, you're really looking for those marginal gains to improve … [Read more...] about How We Increased Android App Installs By 5% In 6 Weeks
How To Integrate Structured Snippets Into Your Account
You’ve probably heard by now that there’s a new ad extension in town – structured snippets. Perhaps you’ve had some time to experiment with them, or perhaps you haven’t. With it being an avenue for some additional real estate on Google’s search results pages, it’s certainly worth investigating. Below, I’ll walk you through structured snippets, explain what they are and how you … [Read more...] about How To Integrate Structured Snippets Into Your Account
Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations. It’s always to our advantage to hear about new products and features and to think about how that relates to our current client base. Experience has shown us that if we don’t do it, someone else will certainly step in front of us and do it for us. … [Read more...] about Why You Need To Constantly Be Innovating
Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client. If you can gain a fundamental understanding of consumer search behavior you will set the stage for growing the keywords in the account. Most searchers perform multiple if not 10 or more searches prior to conversion. How the consumer … [Read more...] about Smart Keyword Mining And Growth Is Still Important
Your Chance At Making A Good Impression
By doing a quick Google search, we can see there are numerous results on best ways to make a first impression, ranging from “how to” to “how long you have.” These articles also feature on the “why." For example, “Why is it important to make a good first impression”? This article from Forbes highlights that you have seven seconds to make a good first impression. It focuses on … [Read more...] about Your Chance At Making A Good Impression
How Does Match Type Impact Performance?
One of the first lessons you learn in PPC is the different keyword match types. They are the building block of query matching, but we don’t often evaluate them as a group. Some don’t even bother with multiple match types and sway to only using one match type or the other. They may use exact match exclusively and have extremely large keyword lists (because specificity breeds … [Read more...] about How Does Match Type Impact Performance?
Why We Blog Every Day
Before joining the Hanapin Marketing team, I wondered why PPC Hero blog posts were published on a daily basis. I always found the posts to be relevant, but it seemed like content oversaturation. Was there really enough PPC content to post every day? Since beginning at Hanapin, I’ve found that answer to enthusiastically be “yes,” but more importantly, I’ve come to understand the … [Read more...] about Why We Blog Every Day
