March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted to spread the bracket love to some lesser-known engines, too! The Final Four we’ve selected are not necessarily paid search options, but they are all … [Read more...] about Reach Expansion Final Four
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PPC Hero’s 2nd Annual Search Marketing Madness!
It's that time of year again that all Search Marketing professionals wait in anticipation for, Search Marketing Madness! Last year, PPC Prospector came out on top and won a Kindle 3G. Will they be able to defend the title? How It Works Sixty-four Search Marketing blogs will compete in one of four “regions” of expertise: PPC, SEO, Social Media, and Blogging. The 16 teams in … [Read more...] about PPC Hero’s 2nd Annual Search Marketing Madness!
Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
Delivering on the Look After the Leap
Back when e-commerce was relatively new, one of the go-to best practices for improving usability and conversion was to consistently tell visitors what would happen next. So you would: write embedded links so that visitors could reliably tell where they would land after the jump explicitly state what would happen as a result of filling out and submitting a lead form (we'll … [Read more...] about Delivering on the Look After the Leap
SOPA: Rogue Websites vs. Censorship
The Stop Online Piracy Act or SOPA was introduced to the U.S. House on October 26. You’ve probably been following the bill through the news and recent hearings on November 16 and December 15 regarding details to the bill, but if you haven’t, I’d like to give a general overview of what SOPA is, what supporters and opponents of this bill are saying, and how it could potentially … [Read more...] about SOPA: Rogue Websites vs. Censorship
Pulling PPC Gems from Best-selling Books
A lot of the books on the market that relate to PPC are how-to’s. They attempt to explain how to do things versus overarching strategy. When I am itching for some strategic thinking I turn to general business books and attempt to translate their wisdom into success in PPC. Here are three of my favorite books and some ways that you might be able to integrate them into your … [Read more...] about Pulling PPC Gems from Best-selling Books
Great Facebook Ads Start With “WHO”
Imagine you have to write a Facebook ad for the Christian organization, Focus on the Family. What kind of ad would you make? Now, if you’re any good at writing ads, you’re probably already asking me: who am I writing this ad to? Who’s the customer? Especially if it’s a Facebook Ad. But chances are you’d settle for a far less effective answer than you deserve, even when … [Read more...] about Great Facebook Ads Start With “WHO”
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”
How I Manage A PPC Account Without Google AdWords
This is the third installment of our How I Manage A _________ PPC Account series this week. Today I’ll be talking about how I manage a PPC account without Google AdWords. Why on earth would you choose not to run in AdWords, you ask? There are several reasons that might cause, or even force, you to run in other search engines, such as: The AdWords keyword marketplace is simply … [Read more...] about How I Manage A PPC Account Without Google AdWords
Visual Striking Photos: Beyond Head Shots of Pretty Women
This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
PPC Hero Proudly Presents: Search Marketing Madness!
When your office is located in the same town as a five-time NCAA championship basketball team it is impossible not to get swept up in the frenzy of March Madness. But as much as Hoosiers love basketball, we at PPC Hero love the Internet even more. To celebrate the great blogs in the Search Marketing industry, PPC Hero is excited to announce our first annual Search Marketing … [Read more...] about PPC Hero Proudly Presents: Search Marketing Madness!
How to Become an Affiliate Advertiser
Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content? If you answered “yes” to all of these questions, then you may want to consider becoming an affiliate advertiser. Affiliate advertisers host ads for other companies’ products or services on their site. They are paid each … [Read more...] about How to Become an Affiliate Advertiser
