To Nerd, or Not To Nerd My whole life, I have been a nerd. From elementary through high school, I took advanced classes. I had a free period in high school and chose to fill it with an independent study. I played violin in the orchestra. I read books for fun. I raised my hand in class, always. I never really had a problem with the label of "nerd". So when I became a PPC Nerd … [Read more...] about 3 Methods for Training PPC Teams
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Hanapin newsletter: More than meets the eye
Yesterday I received 142 emails at work. One day...142 emails. Now to be fair, part of those are group emails funneling in, some are auto-replies, and meeting notifications, but the main point is that we are bombarded by email every day. As an email marketer, I enjoy subscribing to lots of things to see how other awesome places are doing email. But eventually, the inbox fills … [Read more...] about Hanapin newsletter: More than meets the eye
Spotify Advertising: The Why and How
As advertisers, we need to stay in-the-know on the latest and greatest ad platforms. Otherwise, we might miss an opportunity to expand our brand reach! With that in mind, I'm using this blog to give you the rundown on Spotify, including Why you might advertise with Spotify and How. Spotify's Recent Growth Spotify has had a busy year! Here's a quick timeline of their highlights … [Read more...] about Spotify Advertising: The Why and How
4 Ways to Combat PPC Ad Fatigue
Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me an ad I don’t want to see… Rage ensues. Ad blockers. As advertisers, we see those words and like a reflex our jaws … [Read more...] about 4 Ways to Combat PPC Ad Fatigue
Creating a Seamless Pre- to Post-Click Experience
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? This begins with the ad you’re paying to serve all the way through to the post-click experience. Is this experience seamless? For those of you that missed our webinar at the beginning of the month on Post-Click Tips for Seamless Conversions, I’ll be … [Read more...] about Creating a Seamless Pre- to Post-Click Experience
Remarketing Gladiators: AdWords vs Analytics Lists Dissected
In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet. But better than gloating about our clear expertise, let’s help those who are still struggling to get it together by breaking down where to start: Your remarketing lists. There are two … [Read more...] about Remarketing Gladiators: AdWords vs Analytics Lists Dissected
3 SEM Tests To Take Your Strategy To The Next Level
Learn more from Sergio live at Hero Conf Austin, April 16-18. The PPC game only gets more challenging as time goes by. Each year, it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy strategies your competitors don’t even have on their radars. Do that and you’ll get them scratching their heads, wondering what … [Read more...] about 3 SEM Tests To Take Your Strategy To The Next Level
Demographic Targeting in Apple Ads
We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater bid or increased budget or not at all. Different … [Read more...] about Demographic Targeting in Apple Ads
4 Tips to Conquering Amazon Product Ads
To say that I am a fan of Amazon is probably an understatement. I search for products on Amazon at least once a day if not more, especially in the midst of wedding planning. As a consumer, I find it easy, efficient, and the possibilities are endless. Below is a diagram of the way [I believe] a purchase happens on Amazon. In my world, by searching for one product, I … [Read more...] about 4 Tips to Conquering Amazon Product Ads
Amazon Updates AMS Reporting Abilities
If you have ever used Amazon Marketing Services (AMS), Amazon’s PPC platform, I guarantee you remember the absolute hassle of pulling a report for a campaign. Getting account level reports wasn’t even an option. It made managing a difficult task and getting a high-level view of an account nearly impossible. Luckily, the Amazon reporting gods have smiled upon us. We can now … [Read more...] about Amazon Updates AMS Reporting Abilities
5 Things to Make You Better at PPC Marketing
I Love Us I love the PPC community. We are funny, smart, and, for the most part, do our work without much hubris. And one of the greatest things about PPC Hero is this: we are dedicated to making the funny, smart, humble PPC community better. PPCers are very much interested in knowledge-sharing and the old adage “a rising tide lifts all boats”. So in this post, I am going to … [Read more...] about 5 Things to Make You Better at PPC Marketing
Large PPC Account Conundrums: Data Management
Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through a few options to make your data easier to manage. The Problem In a nutshell: tons and tons and tons … [Read more...] about Large PPC Account Conundrums: Data Management
