Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to have every task point toward an overarching strategy or a strategic goal. … [Read more...] about Why Digital Marketing: Traditions Aren’t Always the Best
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RStudio for PPC: A Beginner’s Intro
With the ever-changing PPC landscape, we’re always looking for new ways to access, manipulate, and analyze data. The Account Analyst team at Hanapin has begun working with RStudio as a tool to do just that. This article is a basic intro to RStudio, describing what it does and why you’d want to use it for your PPC endeavors. RStudio? What the heck is that? “RStudio is a free and … [Read more...] about RStudio for PPC: A Beginner’s Intro
Top 5 Reasons Why Our PPC Newsletter Rocks
5. It’s packed with PPC resources. In every issue, we give you the latest industry whitepapers and reports, how-to guides, upcoming webinars and news about our all-PPC conference, Hero Conf. You can get all the industry updates and changes before anyone else. 4. Our content is written and produced by PPC experts. Our whitepapers and guides are written by the PPC experts at … [Read more...] about Top 5 Reasons Why Our PPC Newsletter Rocks
The 2018 PPC Trends That Affect Your Day-to-Day
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn't grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you see a headline from Google/Bing/Facebook etc. … [Read more...] about The 2018 PPC Trends That Affect Your Day-to-Day
Getting The Ball Rolling – Account Analysis
The hardest step to take is the first one. PPC account analysis is the same way. A request for an account analysis sends me into analysis paralysis. The necessity of an account deep dive can manifest for a variety of reasons. Before you succumb to analysis paralysis, read through these simple account analysis steps to help get the analysis ball rolling. Review Account … [Read more...] about Getting The Ball Rolling – Account Analysis
6 Bottom Line Boosting Tips for Paid Search
"It depends". In my 2+ years at Hanapin Marketing, I've come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn't a singular strategic approach that can navigate across all industries and account types. That said, I do think there is a handful of search … [Read more...] about 6 Bottom Line Boosting Tips for Paid Search
Troubleshooting Google Analytics Tracking
As an Account Analyst, a frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. In this post, we’ll go through some reasons why your data might not be accurate due to the account set up and … [Read more...] about Troubleshooting Google Analytics Tracking
The Ultimate Guide to PPC Marketing
What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search Engine Marketing (SEM) and Search Engine … [Read more...] about The Ultimate Guide to PPC Marketing
Work Habits & Resources for the Stressed-Out PPC Manager
I don't think I need to remind anyone that having good work habits are important during the stressful holiday season. As online marketers, the holiday season is often the busiest time of the year with promotions, holiday sales, and pressure to close the gap as the fiscal year ends. Meanwhile, the days get shorter and colder and we find ourselves sitting in pitch dark rooms, … [Read more...] about Work Habits & Resources for the Stressed-Out PPC Manager
5 Geocentric Tips to Invigorate Your Local PPC Ads
I've been working with local business clients for years, and I can't say that the challenges of geotargeting PPC ads haven't evolved over time. It isn't as easy as the classic David's Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from "Google Places" to "Google My Business", making good use of those location … [Read more...] about 5 Geocentric Tips to Invigorate Your Local PPC Ads
Why Brand Ad Campaigns Are Important
On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons. We will … [Read more...] about Why Brand Ad Campaigns Are Important
Why Every PPC Specialist Should Experience Client Facing Roles
As PPCer’s, our best asset is being able to drive trackable advertising performance for companies and clients. We learn our industry, adapt to changes, hone our skills and expand our knowledge of the array of tactics to deliver the best results. We learn processes, “hacks” and ways that work for us across a multitude of clients. However, what I have learned over the years is … [Read more...] about Why Every PPC Specialist Should Experience Client Facing Roles
