There are just 11 days remaining until PPC Heroes far and wide meet for London's Only All-PPC Event. From 24-26 October, nearly 300 of our closest friends will join us at etc.venues St Paul's for 40 brand new paid search sessions, 10 unique networking opportunities and 1 incredible experience. We'll also have 4 incredible keynote sessions from industry luminaries and major … [Read more...] about 4 World-Class Hero Conf London Keynotes
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How We Increased Ecommerce Pinterest Revenue by 1042%
I'm lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook. If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s … [Read more...] about How We Increased Ecommerce Pinterest Revenue by 1042%
Limited Time and Seats Remain for Hero Conf London
Hero Conf London is less than two week away, 24-26 October at etc.venues St Paul’s. That means there is still time to claim your discounted seat at London’s Only All-PPC Event, but not much. Join industry experts like Larry Kim, Daniel Gilbert, Tor Thompson and more for 40 incredible all-PPC sessions. Network with world-class brands like Bing, Google, and Adobe! Enjoy the … [Read more...] about Limited Time and Seats Remain for Hero Conf London
3 Facebook Optimizations You Can Make Today
Last month, Hanapin Marketing Account Analyst Chadd Powell shared a few Facebook custom optimizations to gain control over campaign performance. Check out his post after reading the additional ideas for optimizations below. These optimizations do not require a social strategy overhaul and can be fast to implement in your Facebook accounts. 1) Test Different Bidding … [Read more...] about 3 Facebook Optimizations You Can Make Today
A Step-By-Step Guide To Yahoo Gemini
In paid search, growth is key. Growth within current platforms and new platforms are going to be the driving factors to entice new users to your site. We are a generation that embraces change and that is no exception for the way we use the internet. Believe it or not, there was a time before Facebook, AdWords, and Bing. As each advertising platform became available, advertisers … [Read more...] about A Step-By-Step Guide To Yahoo Gemini
One Month (and Limited Space) Remains for Hero Conf London!
One month. We can hardly believe it ourselves. London’s Only All-PPC Event is fast approaching, 24-26 October at etc.venues St Paul’s. And we don’t mean to scare you, but if you miss this one, you’ve got an entire year to wait for our return. What does a ticket to Hero Conf London get you? 40 all-new, all-PPC breakout sessions 10 unique, local networking … [Read more...] about One Month (and Limited Space) Remains for Hero Conf London!
Get Your Brand in Front of Dedicated PPC Pros!
We're headed to London to join nearly 300 of our best PPC friends. And we still have a limited number of opportunities for your brand to join us! Hero Conf London is 24-26 October at etc.venues St Paul's. We'll welcome a mix of agencies and brands all with one goal in mind: finding the information, tools and services to allow them to succeed in PPC. Sound like a crowd you'd … [Read more...] about Get Your Brand in Front of Dedicated PPC Pros!
The Top Ten Tips For Effective Dayparting
Over the past year, I've started to truly embrace a new life motto: if it takes less than ten minutes to do, do it now. When it comes to optimizing a PPC account, ten minutes is a drop in the bucket. As digital marketers, we are left forever seeking those 0.01% incremental gains in hopes that soon enough they will amount to radical improvements. With that said, determining … [Read more...] about The Top Ten Tips For Effective Dayparting
How AdWords’ Policies Are Shaping Corporate Responsibility
When working full-time in PPC and digital marketing agencies, it is easy to get caught up in platform updates, how-to’s, and customer acquisition strategies. When we are caught up in day-to-day learnings, we often miss the significance of advertising policy changes. Advertising policy changes do more than just limit the types of customers that agencies can work with or the … [Read more...] about How AdWords’ Policies Are Shaping Corporate Responsibility
Introducing the All-New Hero Conf Los Angeles
Whether or not you've been to one of our events before, we're excited to share that you're in for an all-new, all-PPC experience, at Hero Conf Los Angeles. And if you love the amazing posts you read here at PPC Hero, we know that Hero Conf is the learning experience for you. We're headed to the JW Marriott Los Angeles LA Live, April 18-20 for our 6th annual event, and … [Read more...] about Introducing the All-New Hero Conf Los Angeles
The Ins And Outs Of PPC Account Expansion
I am obsessed with structures. As a kid I would dump out my blue plastic garbage can full of Legos in the middle of the living room and build for hours. Build. Take apart. Re-build. Then there were the times when the thousands of little pieces weren’t enough. I wanted to see just how much I could build so I’d pull the crumpled dollar bills out of my porcelain piggy bank, head … [Read more...] about The Ins And Outs Of PPC Account Expansion
3 Quick Facebook Optimizations To Charge Up Your Performance
If you’re coming from AdWords or Bing, Facebook can seem like it lacks many customization options. The lack of options can leave advertisers feeling like they lack control in how their campaigns are behaving. Some of the lack of customization seems to be by design as Facebook likes to guide users toward its auto-optimized bidding and ad serving tools, but there are a number … [Read more...] about 3 Quick Facebook Optimizations To Charge Up Your Performance
