Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options … [Read more...] about [New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
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How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
10 Reasons to Make the Commitment Today!
Spring is here, and that means that Hero Conf Philadelphia is knocking at our door. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. Join us April 25-27 at the Pennsylvania Convention Center in Downtown Philadelphia. Still … [Read more...] about 10 Reasons to Make the Commitment Today!
Knowing When It’s Time To Explore New PPC Engines
It’s amazing how many businesses we come across that are still Google-centric. They may have a Bing account, but it’s on autopilot, or not on at all. They’ve had all kinds of conversations about expanding into other engines, like Facebook, but nothing has stuck. All of these businesses want to grow, but they don’t have a strategy. Why? Usually, it’s because they are … [Read more...] about Knowing When It’s Time To Explore New PPC Engines
Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
Stay Ahead Of The Competition With These Advanced PPC Tactics
In the early days of PPC, things were pretty straightforward. You ran your campaigns on Google and Overture and you were pretty much done. Perhaps you found a few tier two engines to try, but that was all that you had to keep your eye on. Fast forward to where we are today and it’s an entirely different world that we have to navigate our advertising efforts through. With so … [Read more...] about Stay Ahead Of The Competition With These Advanced PPC Tactics
Whoa, That’s a Lot of Networking!
10 Opportunities to Expand Your PPC World PPC Heroes, we're only 5 weeks from the World's Largest All-PPC Event, live from the Pennsylvania Convention Center April 25-27. Limited tickets remain. We've told you all about the incredible content and speakers you can expect at Hero Conf Philadelphia, but we would be remiss not to mention the unbelievable and unique networking … [Read more...] about Whoa, That’s a Lot of Networking!
[New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
Whether you’re a do-it-yourself small business or an agency managing hundreds of thousands of PPC dollars, you are leaving money on the table right now. Guaranteed. Or worse—you’re throwing money to Google or your competitors. But there’s hope. We can help you find your non-productive PPC spend and then turn those dollars into a well-oiled conversion machine. Because in today’s … [Read more...] about [New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
Build Lower Maintenance PPC Campaigns With These 4 Tips
Working at an agency, you quickly realize how important it is to prioritize. Finding the balance between client communication, routine account optimizations, and strategy development is crucial to an Account Manager’s success. By spending a little more time in the beginning on new campaign builds, you can save time in the long run. Segment Ad Groups By Match Type In my … [Read more...] about Build Lower Maintenance PPC Campaigns With These 4 Tips
Introducing the Hero Conf Philadelphia Speaker Class
PPC Heroes, we’re excited to introduce to you for the first time the full speaker class for Hero Conf Philadelphia, April 25-27 at the Pennsylvania Convention Center (yes, it’s really only 7 weeks away). More than 50 speakers join us from all over the world to drop the best PPC knowledge we could find. From our all-new Advanced Track, to Q&A sessions designed to help you … [Read more...] about Introducing the Hero Conf Philadelphia Speaker Class
Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
With Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait! Time To Diversify: Market Expansion Opportunities What … [Read more...] about Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
