Editor's Note: This week on PPC Hero, we'll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Jeff Baum begins the week with a look at his pet peeves when interviewing candidates. One of my primary roles as an … [Read more...] about Secrets Of The Interview Process: My Pet Peeves
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Our Networking Schedule is Complete!
With only 2.5 weeks until the 5th Annual Hero Conf, live from the Pennsylvania Convention Center April 25-27 in downtown Philadelphia, our impressive list of networking events is complete! Check out the incredible opportunities you'll have to meet up with your PPC colleagues: Hero Conf Welcome Reception Sunday, April 24, 8 - 10 pm at the Philadelphia Marriott Downtown: … [Read more...] about Our Networking Schedule is Complete!
Flash Series Template Page
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series Template Page
[New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options … [Read more...] about [New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
10 Reasons to Make the Commitment Today!
Spring is here, and that means that Hero Conf Philadelphia is knocking at our door. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. Join us April 25-27 at the Pennsylvania Convention Center in Downtown Philadelphia. Still … [Read more...] about 10 Reasons to Make the Commitment Today!
Knowing When It’s Time To Explore New PPC Engines
It’s amazing how many businesses we come across that are still Google-centric. They may have a Bing account, but it’s on autopilot, or not on at all. They’ve had all kinds of conversations about expanding into other engines, like Facebook, but nothing has stuck. All of these businesses want to grow, but they don’t have a strategy. Why? Usually, it’s because they are … [Read more...] about Knowing When It’s Time To Explore New PPC Engines
Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series: What You Need To Know For A Successful Start On DoubleClick Bid Manager
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
Stay Ahead Of The Competition With These Advanced PPC Tactics
In the early days of PPC, things were pretty straightforward. You ran your campaigns on Google and Overture and you were pretty much done. Perhaps you found a few tier two engines to try, but that was all that you had to keep your eye on. Fast forward to where we are today and it’s an entirely different world that we have to navigate our advertising efforts through. With so … [Read more...] about Stay Ahead Of The Competition With These Advanced PPC Tactics
Whoa, That’s a Lot of Networking!
10 Opportunities to Expand Your PPC World PPC Heroes, we're only 5 weeks from the World's Largest All-PPC Event, live from the Pennsylvania Convention Center April 25-27. Limited tickets remain. We've told you all about the incredible content and speakers you can expect at Hero Conf Philadelphia, but we would be remiss not to mention the unbelievable and unique networking … [Read more...] about Whoa, That’s a Lot of Networking!
[New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
Whether you’re a do-it-yourself small business or an agency managing hundreds of thousands of PPC dollars, you are leaving money on the table right now. Guaranteed. Or worse—you’re throwing money to Google or your competitors. But there’s hope. We can help you find your non-productive PPC spend and then turn those dollars into a well-oiled conversion machine. Because in today’s … [Read more...] about [New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
