Working at an agency, you quickly realize how important it is to prioritize. Finding the balance between client communication, routine account optimizations, and strategy development is crucial to an Account Manager’s success. By spending a little more time in the beginning on new campaign builds, you can save time in the long run. Segment Ad Groups By Match Type In my … [Read more...] about Build Lower Maintenance PPC Campaigns With These 4 Tips
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Introducing the Hero Conf Philadelphia Speaker Class
PPC Heroes, we’re excited to introduce to you for the first time the full speaker class for Hero Conf Philadelphia, April 25-27 at the Pennsylvania Convention Center (yes, it’s really only 7 weeks away). More than 50 speakers join us from all over the world to drop the best PPC knowledge we could find. From our all-new Advanced Track, to Q&A sessions designed to help you … [Read more...] about Introducing the Hero Conf Philadelphia Speaker Class
Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
With Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait! Time To Diversify: Market Expansion Opportunities What … [Read more...] about Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
Expand Your Reach With These 3 PPC Ad Platforms
A theme that I’ve been harping on over the past few months is that people are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert. This shift in user behavior means we must expand our reach beyond Google and Bing. If people are spending their time on other platforms and online sources, then … [Read more...] about Expand Your Reach With These 3 PPC Ad Platforms
Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
With the PPC world growing and evolving by the minute, it’s important to keep your finger on the pulse of the latest developments and advanced strategies that are emerging. Gone are the days where accounts simply run on Google and Bing and nowhere else. In today’s PPC world, there is so much more to take advantage of and so many other platforms where a user can learn about your … [Read more...] about Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
When Efficiency Becomes The Enemy
Here’s the situation: a poorly managed account lands in your lap. You crack your knuckles and go to work, grabbing all of that sweet low-hanging fruit along the way. You sit back, prop your feet on your desk and watch the conversions roll in. You improve account performance. You cut CPA in half. You double your leads. All of this is fantastic, so what is the catch? Budget. … [Read more...] about When Efficiency Becomes The Enemy
Initial Strategies For DoubleClick Bid Manager
If you haven’t decided if DoubleClick Bid Manager is right for your accounts or need some basic information, read this article first. It gives an overview of what the platform offers, account organization, the creative approval process, pixel set up and basic targeting options. In this post, we will identify a few strategies to get started or expand in the platform. We’re … [Read more...] about Initial Strategies For DoubleClick Bid Manager
Sidebar Ads – My Conspiracy Theory
The best, and sometimes worst, thing about paid search is that while everything changes…it all stays the same. I’m specifically talking about the ever-dynamic world that is Google AdWords. There are always small tweaks and adjustments, and usually, the wide-sweeping changes are few and far between. The latest and greatest of these changes has been the removal of sidebar … [Read more...] about Sidebar Ads – My Conspiracy Theory
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is clearly moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. It is possible to create accounts which automatically react to competitors’ activities and maintain performance for long times without manual activities. Since I created my first campaign (more than 12 years ago) I have always been striving toward better … [Read more...] about AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
5 Things Ruining Your Shopping Feed
Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
The AdWords Script To Create Ads In Bulk
This month I’d like to share a script I originally built 3 years ago to help with ad text optimization in AdWords. It’s intended to make sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk. It could also be used to clean up the worst performing ad in each ad group. AdWords Script For Bulk Ad Creation The … [Read more...] about The AdWords Script To Create Ads In Bulk
Maximizing Impression Share: How To Use AdWords Competitive Metrics
Competitive metrics in the AdWords interface can give you insight into the impression potential that your Search and Display campaigns have. Not only will you get a high-level measurement of the impression share you are capturing, but you’ll also see metrics describing how much of that impression share you are losing due to low bids or low budgets. In today's post, we'll define … [Read more...] about Maximizing Impression Share: How To Use AdWords Competitive Metrics
