A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal … [Read more...] about The Greatest PPC Excel Function You’ve Never Heard Of
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A Newbie’s Jumbled Thoughts On Hero Conf 2015
For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied on the big screen at the front of the … [Read more...] about A Newbie’s Jumbled Thoughts On Hero Conf 2015
3 Areas To Analyze Before Taking On A New PPC Account
When working on a PPC account, what contributes to the success or failure relies on us as the experts. How you organize the account, the layout of campaigns, keyword research, ad copy writing, and the list goes on and on. What often gets lost in this shuffle is the actual product, the client and how it fits or doesn’t fit in the realm of PPC. Are we setting ourselves up for … [Read more...] about 3 Areas To Analyze Before Taking On A New PPC Account
Liveblogging Google’s Latest AdWords Innovations
Google is once again presenting new AdWords innovations. This time the livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event. Follow our updates and analysis live! [12:20 PM] Thanks for joining us as Google releases its latest AdWords innovations! We'll be beginning in about 10 minutes. Make sure to … [Read more...] about Liveblogging Google’s Latest AdWords Innovations
How To Go About Adding To Your PPC Mix
The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
The Hierarchy of PPC Account Realization
There are many aspects of PPC account management but few frameworks for explaining them. Often times account management is portrayed as a bundle of tasks, which may or may not be needed for a specific account. This lack of a clear explanation leaves it open ended as to where tasks fall in relation to one another. Most have probably heard of Maslow’s hierarchy of needs. If … [Read more...] about The Hierarchy of PPC Account Realization
My Top 10 Favorite Paid Search Tools
There are lots of tools that assist us in our paid search efforts. Below I have compiled a list of my favorite paid search tools. Each has its own reason for making “my favorite” list. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use. 1) Conversion Optimizer or CPA Bidding For me, conversion optimizer gets on the list, because … [Read more...] about My Top 10 Favorite Paid Search Tools
Facebook Custom Audiences – Targeting Those Who Know You Best
While recently dealing with a lead gen client, I was confronted with an all-too-typical scenario: the CPCs and cost-per-lead were rising and lead volume was declining. With both cost-per-lead and volume being top priority, I was motivated to seek out ways to combat the issues. After thoroughly reviewing the client’s Google and Bing campaigns, it seemed as if all best … [Read more...] about Facebook Custom Audiences – Targeting Those Who Know You Best
The Results of the Microsoft and Yahoo Partnership Agreement Are In!
If you were anxiously awaiting the results of the Microsoft and Yahoo partnership agreement that was previously extended an extra 30 days to potentially review and revamp… The results are in! Last week Microsoft and Yahoo announced that they have revised their search partnership to improve the search experience, add value for advertisers and establish ongoing consistency … [Read more...] about The Results of the Microsoft and Yahoo Partnership Agreement Are In!
Best Sources And Techniques For Identifying Great Talent
This is the second in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the first post in … [Read more...] about Best Sources And Techniques For Identifying Great Talent
[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social media advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good ad copy, an … [Read more...] about [Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
