Google Analytics can either be your best friend or worst nightmare. It’s easy to get overwhelmed and flustered with Google Analytics features and report options, and at times it can be daunting to figure out. However, it is also an invaluable tool and should be used in conjunction with your paid search efforts.
One of the initial steps an account manager takes when looking at a new account is to dig into their Analytics data. This whitepaper walks through a number of features and reports that are important to familarize yourself with to get the most benefit out of Google Analytics.
In this Whitepaper we’ll discuss:
- Creating custom reports and segments to tailor to your account’s needs
- Utilizing the Remarketing feature in Analytics to re-engage interested users
- Getting better context on what’s happening on your site with graph annotations
- Using the Cohort Analysis feature to gauge whether or not you are binging in relevant traffic likely to return to your site
- Finding specific reports that follow the behaviors and conversion paths of your users
Browse By Category
All The Bing Ads Tracking Updates You Need To Know In One Place
Get the latest on two important tracking updates happening in Bing Ads!
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Load More »