Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account. … [Read more...] about Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
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Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs and they all said the same thing – add additional terms to your current seed keywords to transform them into long tail keywords. A seed keyword is a one or two … [Read more...] about Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a paid search account that it’s easy to get … [Read more...] about Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. Why Are Ad Extensions Important? There’s Lots … [Read more...] about Everything You Need To Know About PPC Ad Extensions
5 Options to Ensure Accurate PPC Conversion Tracking
Conversion tracking is arguably the most important piece of running successful PPC campaigns. That being said, it’s crucial that you make sure your conversion tracking tags are placed correctly. You might be prompted to check conversion tags because your numbers seem a bit off (either too high or too low compared to backend data). I would recommend getting in the habit of … [Read more...] about 5 Options to Ensure Accurate PPC Conversion Tracking
Twitter Acquires TapCommerce for Mobile Retargeting Ads
As mentioned in today's Morning Clicks, Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry. The management team for Twitter is very excited about the acquisition, as this allows Twitter to offer more tools and services for app re-engagement advertisements. The acquisition cost is being … [Read more...] about Twitter Acquires TapCommerce for Mobile Retargeting Ads
6 Factors to Assigning the Right PPC Account Manager
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot salespeople (“Whose turn is it?”). Why is that? Because just as any account has multiple facets of need, Account Managers have different experiences and focus … [Read more...] about 6 Factors to Assigning the Right PPC Account Manager
8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you could really rake in the benefits! Ad Hacks Using Dynamic Keyword Insertion (DKI) or Dynamic Search Ads (DSA) will give you extra character space While the official limit on … [Read more...] about 8 PPC Hacks You Should Be Using
A Client’s Introductory Guide to Pay Per Click Marketing
If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to the relationship in a way that will help you make the most money. I’ve broken this post into three parts: 1. What is Pay Per Click Marketing? 2. What is the Key to Winning at … [Read more...] about A Client’s Introductory Guide to Pay Per Click Marketing
4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don't always spend time actually looking into performance and identifying when it's working and when it's simply not. Today we investigate e-commerce from a mobile perspective and identify just you're doing (or not doing) that's causing your mobile e-comm to, for lack of a better … [Read more...] about 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual update to the Product Feed … [Read more...] about Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
How Seller Ratings Helped Increase Conversions by 50%
Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can help increase conversions, click through rate and conversion rates. Below we will explore how seller ratings work, how to get started, … [Read more...] about How Seller Ratings Helped Increase Conversions by 50%
