When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don't always spend time actually looking into performance and identifying when it's working and when it's simply not. Today we investigate e-commerce from a mobile perspective and identify just you're doing (or not doing) that's causing your mobile e-comm to, for lack of a better … [Read more...] about 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
Search Results for: bing
Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual update to the Product Feed … [Read more...] about Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
How Seller Ratings Helped Increase Conversions by 50%
Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can help increase conversions, click through rate and conversion rates. Below we will explore how seller ratings work, how to get started, … [Read more...] about How Seller Ratings Helped Increase Conversions by 50%
The 12 Steps for PPC Management
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently. When I deviate from these 12 steps, performance tends to suffer and account (not to mention client relationships) get even more difficult … [Read more...] about The 12 Steps for PPC Management
Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords. [PPC … [Read more...] about Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
5 Tips for Proactive Client Communication
Aside from poor performance, being too reactive is my primary concern in client/PPC manager relationships. I want to initiate conversations and present new ideas to my clients. I welcome client ideas and suggestions but they should expect that I will take the lead. Additionally, I always get uneasy when a week or more passes without communication. Below, I identify five ways to … [Read more...] about 5 Tips for Proactive Client Communication
5 Tips For Better PPC Lead Quality
Lead generation can be a tricky game when it comes to PPC. In eCommerce, someone purchases a product and revenue is immediately generated from that conversion or sale. When focusing on lead gen, the initial conversions can be deceiving because while you may generate 20 leads, maybe only 2 convert into revenue, sale or whatever your final action may be. Below are 5 tips that … [Read more...] about 5 Tips For Better PPC Lead Quality
Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013, providing an exciting opportunity for advertisers to include visual content directly in text ads. Playing off Product Listing Ads (PLAs), which have produced great click-thru and conversion rates for many advertisers, image extensions allow for three visuals to show at the top of text ads. These ads not only look … [Read more...] about Assessing the Impact of Image Extensions
Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Do you want to learn more about the best practices when dealing with Google AdWords? Well, start taking notes. Google and Search Engine Land have worked together in order to give you the opportunity to read up on the latest edition of best practices in the industry by introducing AdWords Best Practices. AdWords Best Practices will be coming up with new modules each month, and … [Read more...] about Google and Search Engine Land Team Up to Produce: AdWords Best Practices Series
Excel PPC Heat Mapping 101
Spreadsheets are hard. For the uninitiated, diving in to an AdWords or Bing-generated Excel file can be an incredibly daunting task. With the number of potential rows and columns in play, you might have to dig through hundreds, thousands, or even millions of cells to find actionable insights in these reports. I mean, you can... but why would you want to? There's an easier way … [Read more...] about Excel PPC Heat Mapping 101
Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Ever written ads for an 11-year-old? Might be time to dust off the ol' ad copy handbook and see what it says about targeting children. [Advertising … [Read more...] about Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Roundtable: Four Uncommon Ways to Nail Competitor Research
In our monthly Roundtable posts, we strive to gather a variety of opinions about a single, debate-worthy topic. With that in mind, it's hard to think of a better topic for such a venue than competitor research. Everyone has their own way of researching the competition, particularly when it comes to bids and keywords. And it's not always clear what works. For some, it's a … [Read more...] about Roundtable: Four Uncommon Ways to Nail Competitor Research
