As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Analytics that we find to be particularly useful … [Read more...] about Turn A Lazy AdWords Report Into A Money Making Tool
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400 PPC Heroes Walk Into a Bar…
(punchline to follow an amazing 3 days at Hero Conf, April 28-30 in Austin, TX) Hero Conf entertainment is planned to be one-of-a-kind, quirky and fun - just like us! We're going all out on Monday night, with The Bar Takeover Powered by Bing at the Market in downtown Austin. How many people can you fit in a photo booth? Without spilling any drinks? Can you strike out in Skee … [Read more...] about 400 PPC Heroes Walk Into a Bar…
Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Analytics that we find to be particularly useful … [Read more...] about Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
3 Facebook Reports You Should Be Running
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Google Analytics that we find to be particularly … [Read more...] about 3 Facebook Reports You Should Be Running
Overspend and You: Why Your AdWords Spend Goes Over Budget
We’ve all seen our daily campaign budgets seemingly ignored by the AdWords system. It is usually not too big of a deal, just a few dollars here or there. Once upon a time I believed this probably happened because the system didn’t react in time to a series of clicks and ended up pausing the campaign after the budget was passed. “Oh well, at least it was close” is what I told … [Read more...] about Overspend and You: Why Your AdWords Spend Goes Over Budget
Powerful and Practical Keynotes From the Biggest Names in PPC
Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to ad testing, marketing mastery to Big Data, expect actionable information and exceptional takeaways. Perfecting Landing Pages Bryan … [Read more...] about Powerful and Practical Keynotes From the Biggest Names in PPC
New Toolkit! Your Complete Guide to Social Ads
It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good ad copy, an … [Read more...] about New Toolkit! Your Complete Guide to Social Ads
How to Test Foreign Markets with AdWords
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Justin Seibert (@domjbs), President of Direct Online Marketing. Selling products into a new country can seem … [Read more...] about How to Test Foreign Markets with AdWords
2014: The Year of Ad Extensions
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Paula Spencer, Online Campaigns Manager at Effective Spend. It’s the beginning of a new year, the holiday … [Read more...] about 2014: The Year of Ad Extensions
How To Pitch YouTube Video Ads As A New PPC Initiative
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about How To Pitch YouTube Video Ads As A New PPC Initiative
How to Pitch LinkedIn and Twitter Advertising
As the PPC competition increases over time we should all be looking for new opportunities. Although optimization is great, there is going to be a limit to advertising returns on Google and Bing. One of the easiest ways to circumvent this fact is by pushing into completely new territory. Not just tackling new ideas and strategies but new platforms. By this point we’ve all been … [Read more...] about How to Pitch LinkedIn and Twitter Advertising
Pleading the Case for Conversion Rate Optimization
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can be your direct supervisor or executives if you’re managing in-house, or a client in the traditional sense if you’re working in an agency on several … [Read more...] about Pleading the Case for Conversion Rate Optimization
