Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! As of this week, account managers can set up radius targeting in their campaigns on both PC and mobile devices in all adCenter markets. This feature gives you the ability to choose an address in your campaign’s … [Read more...] about Microsoft adCenter Radius Targeting is a GO!
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Redeem Your AmEx Reward Points for Facebook Advertising
Are you a small business with American Express Membership Rewards points? Have you considered advertising on Facebook, but needed an extra incentive? Well, good news. As of today, you can redeem your American Express rewards points for Facebook advertising. According to an article in USA Today, $6,750 spent with your AmEx card will get you $50 of Facebook Advertising. This … [Read more...] about Redeem Your AmEx Reward Points for Facebook Advertising
How To Effectively Capture Offline PPC Lead Conversions
Today we have a guest post from one of our PPC Hero allies! Kathleen Colan is the Director of Marketing and Content for Mongoose Metrics. Mongoose Metrics provides online marketers with data about which marketing efforts drive phone calls. —————- The beauty of PPC advertising is the ability it gives you to accurately track lead conversions and associate them with specific … [Read more...] about How To Effectively Capture Offline PPC Lead Conversions
Understanding Match Type Differences Between AdWords and adCenter
A few months ago I wrote a guest post for Wordstream about the differences in match types between Google AdWords and Microsoft adCenter. It still seems to be an area of confusion for PPC users so I wanted to share the information with our readers. I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized … [Read more...] about Understanding Match Type Differences Between AdWords and adCenter
Our Greatest Hits for May 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Dave makes his PPC Hero debut and scores big with his analysis of Quality Score Across … [Read more...] about Our Greatest Hits for May 2011
Heroview – Generating Leads with Matt Umbro
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion … [Read more...] about Heroview – Generating Leads with Matt Umbro
Comparing Quality Score Across AdWords & AdCenter
A Universal Quality Score? Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more clarity. I believe this additional clarity becomes particularly important with multiple versions of quality score in play. Google … [Read more...] about Comparing Quality Score Across AdWords & AdCenter
Secrets to Paid Search Success
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. —————- Search is like no other marketing channel. People are literally telling you what they want. In fact, all of … [Read more...] about Secrets to Paid Search Success
Heroview – Analyzing Ad Strategy With Tom Demers
As Co-founder/Director of MeasuredSEM and former Director of Marketing with Wordstream, Tom Demers (@TomDemers) is one of those PPC experts that many PPC marketers want to talk to. That’s why we chose him to participate in our first-ever live #Heroview – real-time discussions with industry experts via Twitter. There are many SEM experts we at Hanapin Marketing want to meet and … [Read more...] about Heroview – Analyzing Ad Strategy With Tom Demers
My Top 5 Excel Tips for PPC Managers
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my … [Read more...] about My Top 5 Excel Tips for PPC Managers
“PPC for Your Small Business” – A Review
As a PPC expert at Portent Interactive, Elizabeth Marsten has seen her fair share of small business owners looking to start SEM for the first time. Often, these clients are enthusiastic about branching into online marketing but are constrained by unforgiving budgets. For these people, there’s only once chance to do PPC right before advertising money runs dry. This is … [Read more...] about “PPC for Your Small Business” – A Review
Revisiting Modified Broad Match
The modified broad match type was created last year by Google in order to help advertisers better target a wide audience. While the modified broad match type was introduced nearly a year ago, in July 2010 (May for the UK and Canada), I still find myself answering a lot of questions about it. If I’m not answering questions about it, I’m answering questions with “Have you tried … [Read more...] about Revisiting Modified Broad Match
