To kick things off this week, I’d like to mention a promo we are running through our Twitter account @ppchero. If you’d like to have your blog post included in our roundup next Friday, February 25, shoot us a link via direct message on Twitter, explain you’d like to be considered and you will be! While we can’t guarantee we’ll run every submission (we’re looking for … [Read more...] about PPC News Roundup for February 18, 2011 Plus – Twitter Promo!
Search Results for: bing
PPC News Roundup for February 11, 2011
Remember last week’s roundup about the originality argument between Google and Bing? Well, the plot has thickened. As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online. This is demonstrated in part from a 6% rise in Bing-powered searches (totaling now to 25.77% of the U.S. searches), … [Read more...] about PPC News Roundup for February 11, 2011
PPC News Roundup for February 4, 2011
Ladies and gentlemen, the gloves are off. On Tuesday, February 1, Google released a statement accusing Bing of cheating off of Google's search results algorithm. In an article first reported at Search Engine Land by Danny Sullivan, Google announced that after running a series of carefully rigged search queries, it found that Bing was simply copying Google results in places … [Read more...] about PPC News Roundup for February 4, 2011
Our Greatest Hits for January 2011
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. In first place this month is Caleb with The What, Why, and How on Low Search Volume Keywords. When a keyword gains that … [Read more...] about Our Greatest Hits for January 2011
Finding Success on the Google Content Network
Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content network is a great way to help expand your reach beyond just traditional search results. Before you dive in, know that the content network will dramatically increase your impressions, which can often lead to an overall … [Read more...] about Finding Success on the Google Content Network
PPC News Roundup for January 7, 2011
The rule of thumb is that bidding on highly relevant, targeted keywords will help your conversion rate and cost per lead, while cutting down on irrelevant clicks. So what do you do when those keywords result in a lot competition and a drain on your funds? Geordie at PPC Blog has some tips for when broad keywords can be cheaper and get you the results you’re looking for. What … [Read more...] about PPC News Roundup for January 7, 2011
PPC: A Review of 2010 & Our Expectations for 2011
As we near the end of the year, our team reflected on the changes seen in PPC, and put together the following recap of those with the biggest impact so far: Twitter Twitter has begun to reach out to companies who want to advertise on their social media platform via what are being called “promoted tweets.” Basically, a company or advertising agency can pay (based on a cost per … [Read more...] about PPC: A Review of 2010 & Our Expectations for 2011
AdWords Ad Extensions: An Overview
If you’re not leveraging Google’s expanded ad formats, you may be missing out on valuable traffic and conversions. Especially for local businesses, businesses with several different products or services with their own landing pages, and e-commerce businesses, these extensions can add significant relevance (and likely value) to the relationship between a searcher and your ads. … [Read more...] about AdWords Ad Extensions: An Overview
PPC News Roundup for December 17, 2010
According to Geordie from PPC Blog, last weekend several major Internet sites were hacked and had their internal documents shared to the world. HR documents, company email directories and Gmail accounts were all compromised. This happened to such Internet presences as Twitter, Gizmodo, Jezebel and Gawker. Through several case studies, this article reaffirms that it is … [Read more...] about PPC News Roundup for December 17, 2010
PPC News Roundup for December 3, 2010
If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog has written a post on what you need to know about keyword normalization to avoid missing out on traffic. Since adCenter treats each keyword … [Read more...] about PPC News Roundup for December 3, 2010
Our Greatest Hits for November 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This November, Jen’s insightful article on creating targeted ads in Facebook landed itself in first place, and for good reason! … [Read more...] about Our Greatest Hits for November 2010
6 Optimization Tips to Get Ready for the New Year
The turkey, stuffing and potatoes came and went and as the last of green bean casserole is finished, it is time to admit we are in full holiday mode. Halloween barely left us and the stores already had trees, lights and wrapping paper overflowing into the aisles, but there is something about the constant holly jolly music in all of the stores that really spells out ‘tis the … [Read more...] about 6 Optimization Tips to Get Ready for the New Year
