Ever since Google first rolled out its Optimization Score tool in 2018, we have seen more and more emphasis placed on maintaining a high Optimization Score within accounts, and we expect this trend to continue in the future. Some of these insights are almost always helpful – even the best-managed accounts will have errors occur occasionally. Checking the … [Read more...] about Five Optimization Score Recommendations to Look For
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Real-Time Bidding and How it is Transforming Digital Marketing
Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. In this … [Read more...] about Real-Time Bidding and How it is Transforming Digital Marketing
The Dawn of A New Era: A Cookie-less World
Online privacy is no joke, and people are increasingly aware of this. The implementation of strict consumer-protection privacy laws and tracking disabling features send a clear message: we’re headed towards a cookieless online world. Undoubtedly, this has huge implications for advertisers. Marketing leaders are on high alert as they work to develop a future-proof strategy … [Read more...] about The Dawn of A New Era: A Cookie-less World
Architectural Audits and What’s Costing Your Site Conversions
As the world continues to embrace digital transformation, for most brands, online platforms are their main port of call for interacting with customers and making sales, especially for those smaller brands that do not have a large physical presence. Throughout the pandemic, as brick and mortar stores have been forced to temporarily close their doors, online sales have … [Read more...] about Architectural Audits and What’s Costing Your Site Conversions
How to Perform Content Gap Analysis for Your Brand
A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social media. This succinct four-step guide will provide you with a framework for conducting a content gap analysis. Read … [Read more...] about How to Perform Content Gap Analysis for Your Brand
Five Tips to Increase your Conversion Rate using Facebook
Facebook is the largest and most influential social media platform, boasting more than 2.85 billion users globally. A whopping 7M+ million active advertisers leverage Facebook ads to drive conversions. Considering the platform's massive reach, you can't miss advertising on Facebook. The average conversion rate of Facebook ads is 9.21%, which makes it one of the … [Read more...] about Five Tips to Increase your Conversion Rate using Facebook
Facebook Dynamic Ads: Your Complete Guide
Facebook is an important sales and marketing channel for marketers. Facebook enables companies to reach potential paying customers and generate better results. But finding that extra edge that keeps your company ahead of the rest of the field isn’t always easy. That’s where Facebook Dynamic Ads comes in. Facebook Dynamic Ads allows companies to deliver more relevant, … [Read more...] about Facebook Dynamic Ads: Your Complete Guide
Testing the Power of the YouTube Lead Form Extension
There are one billion hours of video content watched on YouTube every single day and with it being the second largest search engine behind Google there are a lot of eyes on the platform that can become leads for your clients. It remains a strong platform and the lead form extensions make it all the more accessible. I recently had the opportunity to run a lead form test on the … [Read more...] about Testing the Power of the YouTube Lead Form Extension
Three Social Media Platforms To Invest In (Other Than Facebook)
For the last few years, we have seen a huge uptake in the growth of advertisers using social media platforms as key pillars in their advertising strategies, with Facebook being the dominant platform in the field. We want to broaden our approach and reach new untapped audiences in fun and innovative ways by expanding into new platforms that we believe should be included in your … [Read more...] about Three Social Media Platforms To Invest In (Other Than Facebook)
The New AI Tools On the Scene in Digital Marketing
Artificial intelligence, or AI, is revolutionizing the digital marketing world from advertising, to content creation, to SEO, and more. It has been named the biggest marketing activity, projected to make the largest impact on business. Gone are the days when an actual human would have to sit down and handle the hundreds of minor tasks that need attention when running a … [Read more...] about The New AI Tools On the Scene in Digital Marketing
Dealing With Trademarks Infringements In Paid Media
Until recently, I had never really thought about the importance of trademarks in digital marketing. That changed a few months ago when my team found that a competitor was infringing our client’s trademark in their adverts. I won’t name any names, but here are a few things that I learned from responding to this infringement on the agency side. Before I start this list, it … [Read more...] about Dealing With Trademarks Infringements In Paid Media
How To Optimize Your Website For Higher Conversion
Conversion rates need to be taken seriously, considering it is the prime indicator if your online profile engages and convinces the audience to use your products or services. A high conversion rate signifies a successful online presence and marketing strategy, essential for all modern-day businesses. What is a good conversion rate? On average, a conversion rate can range … [Read more...] about How To Optimize Your Website For Higher Conversion
