Conversion rate optimization is… … a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. (Wikipedia)… the process of enabling people to take an action when they visit a website. (Hubspot)… understanding how users move through your site, what … [Read more...] about Understanding & Addressing Concerns of Your Website Users
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Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
The 2020 PPC Hero Summit is a mere 2 weeks away. This is a FREE, online event, so you can attend from anywhere. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your … [Read more...] about Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
How Ecommerce Brands Can Benefit From A Growing IoT Market
There are many qualities essential for being consistently successful as an ecommerce seller, but one that holds an increasingly-key position is adaptability. If you look around, you can find some small brick-and-mortar stores in advantageous positions that haven’t significantly changed in decades — no such luck for their online rivals. When all you have is a digital presence, … [Read more...] about How Ecommerce Brands Can Benefit From A Growing IoT Market
The Beginner’s Guide To Setting Up A Google Ads Account
01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
5 Essential Facebook Ads Audiences for 2020
Happy Q1 advertisers! The start of a new year and a new decade is truly a busy time where we all finalize 2020 budgets, assess the damage from 2019, and rethink our strategies across the board. We keep the winners rolling, sunset the losers, and get ready to pitch a flurry of new ideas to our clients. As someone who loves working within the ever-so-buggy Facebook, I’d like to … [Read more...] about 5 Essential Facebook Ads Audiences for 2020
Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test? Our team is constantly talking about what's next, so we thought, "hey, why don't we share their conversations with the world?" Enter: vlogs on PPC Hero! In this … [Read more...] about Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
YouTube Look Back: Video Ads For All in 2020
According to 2019's State of PPC, 46% of marketers said they would spend more on YouTube ads within the next year. In 2018, that number was 38%. From that, we can assume that advertisers find YouTube to be either: More measurable in terms of their KPI'sMore accessible in terms of ad creativeNeither more measurable or accessible, but they just "have to be there" because it's … [Read more...] about YouTube Look Back: Video Ads For All in 2020
December Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA will go into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there are likely minimal alterations to make. … [Read more...] about December Updates to Paid Advertising Platforms
Key Google Analytics Features For Effectively Analyzing Data
Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data in the interface. If you’ve used Analytics before but haven’t ventured in too deep then this article will help you better segment and view your performance. Secondary Dimensions Since … [Read more...] about Key Google Analytics Features For Effectively Analyzing Data
10 Visual Google Ads PPC Reports You Should Use
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our Google Ads … [Read more...] about 10 Visual Google Ads PPC Reports You Should Use
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for Search Engine Land. But generally, saying that AI is essential is only half the story. When it comes to managing your PPC campaigns, you don’t just need AI. You need the best tools and strategies that are available. You can’t … [Read more...] about AI For PPC Is Only Useful If You Use External Tools
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
