The 2020 PPC Hero Summit is a mere 2 weeks away. This is a FREE, online event, so you can attend from anywhere. Are you registered yet?
The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you’ll get strategies and tips that you can implement right away in your accounts for better performance. AND we’ll even help you better explain that great performance to your boss!
But let’s talk about sessions 3 and 4 in particular for the Summit, which will feature presenters from the call-tracking platform, DialogTech, and the chatbot service, MobileMonkey, as well as some of our own team members from Hanapin Marketing (producers of PPC Hero Summit, PPC Hero, and Hero Conf).
Starting at Noon EST, Lara from Hanapin and Blair from DialogTech will lay out the targeting strategies for Google Ads, Facebook, and display you can use to drive growth in a post-cookie world. The right audience targeting strategies can significantly increase the profitability of your Google Ads, Facebook, and display campaigns. But with the use of third-party cookies being phased out for remarketing, marketers must adjust their strategies to show the right message to the right consumer at the right time to convert them. Grab some actual, edible cookies and join us!
Starting at 12:30pm EST Kelly Pollock, Associate Director of Services at Hanapin, and Larry Kim, Founder of MobileMonkey and Wordstream, will discuss a number of powerful tips and strategies for Facebook ads that can help you better compete on this challenging and crowded platform. With 3 million businesses actively advertising on Facebook, you need to be unique to stand out from the crowd. Learn how at the PPC Hero Summit!
Other topics the Summit will cover include search trends, how content marketing and PPC can work together, ABM, audience targeting, machine learning, and how to explain paid media to your boss.
If paid media is any part of your job, then you’ll appreciate the actionable takeaways and valuable discussions that you’ll get by attending the Summit.
NEW THIS YEAR! PPC Hero Summit will have its own Slack Channel, where you can have discussions and directly ask the presenters questions right after each of their sessions. Plus, we’ll have contests and giveaways throughout the event. Stay tuned for more details!