If you are using ads to generate sales for a course or any other product, that costs more than $100, a lead magnet should be part of the funnel. As your conversion rates will be higher when you take the time to nurture the lead and build trust before pitching your product. There are so many types of lead magnets out there that it can be hard to decide the best one for … [Read more...] about Five Lead Magnets that Complement Paid Traffic
Search Results for: call to action
Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it will be hard to measure the effectiveness of your business marketing campaigns. According to recent statistics, there are over five billion internet users around the world, the vast … [Read more...] about Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Secrets to Choosing Effective Images for PPC Ads on Social Media
As a PPC professional, you know how challenging it can be to get your ads noticed. It's especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your offer. Since they are 65% more likely to remember visual information, it's time to pay more attention to … [Read more...] about Secrets to Choosing Effective Images for PPC Ads on Social Media
How is Artificial Intelligence Transforming the Social Media Marketing Field?
Artificial Intelligence in social media is more prevalent in our daily lives than many people realize. Don’t believe us? Take a look at the book recommendations on your Kindle app, the voice assistants on your smartphone, or the person you chatted with for a complaint on an e-commerce site. AI was behind them all. It’s no secret that social media platforms use Ai … [Read more...] about How is Artificial Intelligence Transforming the Social Media Marketing Field?
LinkedIn Dynamic Ads for B2B
Have you ever scrolled through a social media platform and noticed a lot of the ads are very similar and look repetitive? If so, you’re not the only one. Chances are, your target audience feels the same way. There are tons of B2B marketers leveraging LinkedIn advertising to spread brand awareness and drive lead generation. With competition at an all-time high, it is most likely … [Read more...] about LinkedIn Dynamic Ads for B2B
8 Key PPC Marketing Metrics to track in 2021
One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your disposal, and many different PPC trends to consider, which PPC metrics are the best to use, and … [Read more...] about 8 Key PPC Marketing Metrics to track in 2021
Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth in a number of ways: paid advertising being one of the most lucrative ones. Let’s … [Read more...] about Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays - whether you're building a landing page, making an explainer video, blog post tutorial, or anything else in between! Now, a conversion occurs every time your website or online content accomplishes the goal it’s made for, whether it’s … [Read more...] about 4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Video as a Non-Negotiable for Digital Marketing
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. One way to get clearer insights to your YouTube ad performance is by setting “Moments.” This concept of a “Moment” in your YouTube ad is basically like a quick-view timestamp of performance. You can identify specific moments in your video … [Read more...] about Video as a Non-Negotiable for Digital Marketing
Complete Guide To Writing Posts That Convert Into Clients
Creating high-quality content is the number one priority for many freelancers and business owners, but creating content that converts is a completely different thing. It requires more dedication and attentiveness as well as nuance that not many people understand. Luckily, there is a number of things you can do to help you in the process, so here is the complete guide to writing … [Read more...] about Complete Guide To Writing Posts That Convert Into Clients
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Facebook is one of the two advertising giants globally, with a significant share of all digital advertising budgets and complete control over social ads. Using Facebook ads, marketers activate their ads on Facebook, Instagram, Messenger, and WhatsApp. Facebook's advertising system has become very sophisticated over the past year and now offers advertisers a more … [Read more...] about The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit. With this in mind, how are marketers looking to address the gulf between mobile traffic and subsequent sales? Recent data shows that as much as 60% of online shopping traffic comes from mobile devices, but just 40% of purchases are … [Read more...] about Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
