I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model -- a direct response model if ever there was one. But Facebook is really the wrong platform for DR-style ads. Can it be made to work on a … [Read more...] about Was Direct Response The Wrong Model For Facebook?
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5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Are you looking for a way to expand your PPC reach this holiday season outside of AdWords, Bing or Facebook? What about Yahoo Stream Ads?? Yahoo released the newest native ad format back in April and has been evolving ever since. Yahoo Stream Ads helps connect advertisers with their consumers through the highly personalized content stream on Yahoo.com. Yahoo Is not dead my … [Read more...] about Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Post 13/30: Transcending Everyday Engagements
A major focus of mine is attempting to notice if people walk away from interactions with me with more or less energy than before. I got the idea from this insightful article on management. The crux being that you can tell if you are a good leader based on the answer to, “after people talk to you, do they come away with more or less energy?” Makes sense and seems easy. Turns … [Read more...] about Post 13/30: Transcending Everyday Engagements
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
8 Ways to Boost Your Holiday Sales Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make a big difference in your holiday sales numbers! In our next webinar, 8 Ways to Boost Your Holiday Sales and One Up the Competition (presented by WordStream and … [Read more...] about 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
Beat the Holiday Rush with Facebook PPC
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, while Sam discussed how to make … [Read more...] about Beat the Holiday Rush with Facebook PPC
5 Key Ingredients For Holiday Website Greatness
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier and now I’m going to take a look at all the … [Read more...] about 5 Key Ingredients For Holiday Website Greatness
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar] Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make a big difference in your holiday sales numbers! In our next webinar, 8 Ways to Boost Your Holiday Sales and One Up the … [Read more...] about 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar]
Shortcut To A Quick Holiday Ad Boost!
Now that the holidays are right upon us, what are the added tips and tricks we can share with you? For this series week, we're each revealing some of our favorite areas to focus a little extra energy, starting with a revamp of your remarketing ads. Remarketing lists are targeted audiences based on the individuals who’ve previously visited your site. As users enter your site, … [Read more...] about Shortcut To A Quick Holiday Ad Boost!
Post 10/30: All PPC Managers Are Headed For Burnout
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I have seen it in myself, and I certainly see it in our team, people who manage PPC accounts are all headed for burnout. The nature of the industry is immediate and constant feedback, reporting on the value of every move we make and the overwhelming … [Read more...] about Post 10/30: All PPC Managers Are Headed For Burnout
Post 7/30: Focusing On The Right Things
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I had some great conversations this week around long standing frustrations and my thoughts on how we can be a bit more focused on the highest impact projects. With Hero Pro continuing to develop, more clients and team members than ever and Hero Conf … [Read more...] about Post 7/30: Focusing On The Right Things
One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show and where. When an auction used to be determined by Quality Score and max. CPC, now if both of those factors are equal, Google will turn to the … [Read more...] about One More Moving Part To Ad Rank – Don’t Get Left Behind!
