So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey--making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the … [Read more...] about Master the Art of Conversion Rate Optimization – New Toolkit!
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5 Metrics I Use to Measure Account Success
The most fundamental question I always ask myself when managing an account is what metrics should I be looking at and analyzing. The answer I always arrive at is ‘everything’. Even the slightest, most mundane piece of information might hold the key to the next level of account performance. There are so many data points to look at in a paid search account and each one offers a … [Read more...] about 5 Metrics I Use to Measure Account Success
Facebook Sponsored Stories Sail Into The Sunset
Facebook recently mentioned here on their road map that Sponsored Stories will be sunsetted as of April 9th, 2014. The writing was on the walls in June when Facebook mentioned they would be focusing on Social Context for all Facebook ads in the coming months and that would make the popular Sponsored Stories redundant. A recent class action lawsuit probably didn’t help keep the … [Read more...] about Facebook Sponsored Stories Sail Into The Sunset
Engagement Ads: New Way For Getting Customers To Interact With Your Brand
Google has developed a new ad format called ‘Engagement Ads’. The purpose of these ads is to provide an interactive way for users to engage with your brand. Google recognizes that branding is a different marketing objective than direct response, so instead of paying a cost-per-click, they developed a pricing model called CPE (cost per engagement). Measuring and setting cost per … [Read more...] about Engagement Ads: New Way For Getting Customers To Interact With Your Brand
The Three Top Level Metrics that Matter in Ad Testing
Some of the biggest impacts you will make in your accounts come through ad testing. Not only will you see major gains when you find the right ad, ad testing relatively easy to execute. All you have to do is upload two sets of ads, let them run side by side, and see which one performs better. Of course I’m neglecting to mention all the planning aspects in writing ad copy, … [Read more...] about The Three Top Level Metrics that Matter in Ad Testing
Posts 15-18/30: 18 Lessons From My First 18 Days
You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision to write one better post incorporating my experience and what I am learning then trying to break it up into smaller chunks. Feel free to tell me in the comments if you … [Read more...] about Posts 15-18/30: 18 Lessons From My First 18 Days
Was Direct Response The Wrong Model For Facebook?
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model -- a direct response model if ever there was one. But Facebook is really the wrong platform for DR-style ads. Can it be made to work on a … [Read more...] about Was Direct Response The Wrong Model For Facebook?
5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Are you looking for a way to expand your PPC reach this holiday season outside of AdWords, Bing or Facebook? What about Yahoo Stream Ads?? Yahoo released the newest native ad format back in April and has been evolving ever since. Yahoo Stream Ads helps connect advertisers with their consumers through the highly personalized content stream on Yahoo.com. Yahoo Is not dead my … [Read more...] about Expand Your PPC Reach This Holiday Season With Yahoo Stream Ads
Post 13/30: Transcending Everyday Engagements
A major focus of mine is attempting to notice if people walk away from interactions with me with more or less energy than before. I got the idea from this insightful article on management. The crux being that you can tell if you are a good leader based on the answer to, “after people talk to you, do they come away with more or less energy?” Makes sense and seems easy. Turns … [Read more...] about Post 13/30: Transcending Everyday Engagements
8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
8 Ways to Boost Your Holiday Sales Do you hear sleigh bells jingling? That’s the sound of the holidays approaching fast – are your PPC campaigns ready for it? It’s not too late to make some adjustments that could make a big difference in your holiday sales numbers! In our next webinar, 8 Ways to Boost Your Holiday Sales and One Up the Competition (presented by WordStream and … [Read more...] about 8 Ways to Boost Your Holiday Sales and One Up the Competition [Webinar Recording]
Beat the Holiday Rush with Facebook PPC
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier this week, while Sam discussed how to make … [Read more...] about Beat the Holiday Rush with Facebook PPC
