Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns you’ll be facing and, for that reason, you have put it off. If that's the case, you're in luck. We PPC Heroes were the first to dash into the … [Read more...] about The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
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The Five Biggest Moments from Hero Conf 2013
After all the planning and anticipation, it's hard to believe that Hero Conf 2013 is actually over. But now that we've had some time to relax (and recover), we thought it would be a good idea to take a step back and reflect on all of the awesomeness. As it turns out, getting more than 200 of the world's best PPC minds in the same room together can have some pretty impressive … [Read more...] about The Five Biggest Moments from Hero Conf 2013
What Some Facebook Ads Actually Get Right
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up: so are there any Facebook ads you like? And in answer, I’m showcasing three ads that I’ve come across which I think do a fine job of capturing the viewers attention … [Read more...] about What Some Facebook Ads Actually Get Right
Full Value of Mobile – A Dream Coming True?
Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, or starting research about products/services that lead to a purchase on another device. But marketers do still not completely … [Read more...] about Full Value of Mobile – A Dream Coming True?
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot cakes. But, you seem to have reached your limit for growth through the marketing channels (or lack thereof) you’re already using. Someone or … [Read more...] about Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jacob Sterrett is the digital marketing specialist for Pioneer Services. In theory automated bidding systems are a great tool. You set your target metric, assign it to your campaigns and sit back and watch it manage your keywords to your set target. I mean what could go wrong? It is supposed to … [Read more...] about Finalist: Man vs Machine: Is Automated Bidding Software Right for You?
Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Yesterday, Eric discussed how account structure is vital to making sure your PPC … [Read more...] about Writing Successful PPC Ad Copy – Building from Account Structure & Beyond
6 Approaches To Improving Your PPC Conversion Rate
When it comes to PPC, generally clients want me to do two things for them: Increase Conversions Reduce Cost Per Conversion Achieving these two goals requires more than just good luck. I want to discuss six different approaches you can take to measuring and improving your conversion rate. 1. Set Goals The first thing I always look at when I start off trying to improve my … [Read more...] about 6 Approaches To Improving Your PPC Conversion Rate
2 Useful Ways To Improve Your Campaigns With New Analytics Change History
When big changes, like Google's Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict XVI tweeted for the first time ever and only hours later the world's attention was pulled away by new Taylor Swift gossip. As Enhanced … [Read more...] about 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
PPC for the First of the Month – Start Things Off On the Right Foot!
We’re right on the brink of a new month and are about to wrap up the first quarter of 2013. The last couple of weeks have also thrown some new curve balls at the paid search world with the release of Enhanced Campaigns and all. However, this is not the time to forget about the all-important basics to be sure your accounts are growing and continue to perform better month over … [Read more...] about PPC for the First of the Month – Start Things Off On the Right Foot!
Free Hosting – Facebook Ads Case Study
As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don't as much want to talk about the free hosting companies or hosting in general as we know their clicks are super expensive. In this post I'll teach you how to get explosive traffic through Facebook ads and … [Read more...] about Free Hosting – Facebook Ads Case Study
Facebook Ads: Don’t Bury the Lede
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. But the healdine sucks. Big time. Why? Because as soon as you see the “Learn” part of it, you assume that it’s an ad placed by a for-profit school. … [Read more...] about Facebook Ads: Don’t Bury the Lede
