As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don't as much want to talk about the free hosting companies or hosting in general as we know their clicks are super expensive. In this post I'll teach you how to get explosive traffic through Facebook ads and … [Read more...] about Free Hosting – Facebook Ads Case Study
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Facebook Ads: Don’t Bury the Lede
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. But the healdine sucks. Big time. Why? Because as soon as you see the “Learn” part of it, you assume that it’s an ad placed by a for-profit school. … [Read more...] about Facebook Ads: Don’t Bury the Lede
Facebook’s New Conversion Tracking is Pretty Great
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Facebook’s New Conversion Tracking is Pretty Great
Breaking the ‘Bad Conference’ Mold with Hero Conf
With our last early bird discount-pricing deadline ending this Friday (February 8th) the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to attending Hero Conf! For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3-day event this year, up from 2 last year, and will include two … [Read more...] about Breaking the ‘Bad Conference’ Mold with Hero Conf
2 Display Tactics To Increase Sales Volume For Direct Response
Display is a big, scary ocean of impressions. Like this: For an account that's measured on direct response, and probably ROAS: that's terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to find your conversions while maintaining ROAS? Here's three tactics for your Display efforts that will help! 1. Dynamic Display … [Read more...] about 2 Display Tactics To Increase Sales Volume For Direct Response
Invest 1% of Your Annual Budget and Increase PPC ROI
With our last early bird discount-pricing deadline fast approaching (Friday, February 8th!), the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to the workshop portion of Hero Conf. For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3-day event this year, up from 2 last year, … [Read more...] about Invest 1% of Your Annual Budget and Increase PPC ROI
Stop What You’re Doing & Check These 10 Metrics Now!
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few years or a few months, anyone can overlook specific analysis of metrics other than ROI/ROAS/revenue/conversions given the vast array of data that is available. Think of … [Read more...] about Stop What You’re Doing & Check These 10 Metrics Now!
Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. ________________________________________ PPC Hero: Could you start by telling us a little bit about your background in PPC? Andrew: It's nearly as simple as having tinkered with AdWords Select in Mar 2002 & being blown away by … [Read more...] about Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Are You Getting The Most Out Of Your Landing Pages?
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. Businesses work hard to keep their storefronts clean. Well, sometimes I beg to differ myself, but that’s beside the point. They want to make their customers feel … [Read more...] about Are You Getting The Most Out Of Your Landing Pages?
I Dare You to Try Out the DCO
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. I get it; it’s terrifying. Our accounts are our babies. We dote on them, check them obsessively, think about them when we wake up in the morning. We like to … [Read more...] about I Dare You to Try Out the DCO
Mobile Ad Copy 101
Back in June of 2012 (which already seems like forever ago!) Amanda and I put together a video blog on how to approach mobile ad copy. Then, in October, Jeff presented a webinar with Wordstream about all things mobile. But those were both a while ago…and we’ve had some recent requests for a basics course on mobile ads. So why not have a beginning of the new year lesson?! … [Read more...] about Mobile Ad Copy 101
12 PPC Lessons Learned Over 12 Years
Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck out swinging, too. Here’s some take-aways from those mistakes. 1. It’s getting A LOT harder. CPC’s go up, CTR goes down and conversion rates are getting worse. The … [Read more...] about 12 PPC Lessons Learned Over 12 Years
