Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year (Nov-Dec) is the low tide for traffic; the Saturday before Christmas is the busiest internet shopping day of the year each year; … [Read more...] about Take Advantage of Search Cycles with Ad Scheduling
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PPC News Roundup for January 30, 2008
Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and out, and also knows how to listen to users. Andy Komack from KoMarketing Associates has a great post discussing 5 … [Read more...] about PPC News Roundup for January 30, 2008
Learn the Basics of Testing Ad Copy: A PPC Primer
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I … [Read more...] about Learn the Basics of Testing Ad Copy: A PPC Primer
Our Top 10 PPC Hero Blog Posts of 2007
2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year; and I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). … [Read more...] about Our Top 10 PPC Hero Blog Posts of 2007
What We Did to Make it Work: 3 Account Management Achievements in 2007
In the PPC world, you will run into a lot of tips on how to improve or grow your accounts. Something we find is missing are real case studies; Discussing what the problem was, how you found the problem and what you did to fix or improve the account we feel can help new PPC'ers as well as veteran PPC'ers. Below each member of the PPC team has picked and discussed their most … [Read more...] about What We Did to Make it Work: 3 Account Management Achievements in 2007
More Quick Fixes for Your PPC Account: Get More Clicks
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position. Low Click-through Rate Before you can worry about your … [Read more...] about More Quick Fixes for Your PPC Account: Get More Clicks
PPC News Roundup for December 5, 2007
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn't determine the factual or fictional status of this report, but he does draw another conclusion: Google wants you to spend more money by using more broad match … [Read more...] about PPC News Roundup for December 5, 2007
Quick Fixes to Some of PPC’s Most Common Problems: Part One
When you're first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools and methods work for your particular account. And then there is learning how to react to the myriad of issues that can … [Read more...] about Quick Fixes to Some of PPC’s Most Common Problems: Part One
PPC News Roundup for November 30, 2007
The holidays are the time to give PPC advertising everything you've got, even if it means devoting more time to MSN adCenter! PPC Discussions explains why even if you normally ignore or under-utilize adCenter, the holidays are prime time to go full force. The conversion rates and click traffic increase during the Christmas season, and you should take advantage … [Read more...] about PPC News Roundup for November 30, 2007
How To Launch a New Keyword: Hit the Ground Running!
When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I'd throw in my two cents. If you want to quickly determine the keywords that will best enhance your PPC efforts, I suggest hitting the ground running, rather than limping. There … [Read more...] about How To Launch a New Keyword: Hit the Ground Running!
PPC News Roundup for November 7, 2007
Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some light on how they made this happen. Take note. Google jumps, Yahoo slumps and MSN remains steady according to Rimm Kaufman’s search marketing spend … [Read more...] about PPC News Roundup for November 7, 2007
See How Easily You Can Improve Your PPC Performance
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other - effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers. Consider the … [Read more...] about See How Easily You Can Improve Your PPC Performance
