We are at the beginning of the month and you are setting your pay-per-click goals - or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and goals in mind when managing your PPC campaign. If you don't have a clear, concise direction, then you may be wandering aimlessly. At the end and beginning of each … [Read more...] about Have You Set Your PPC Goals for the Month? Do It Now!
Search Results for: conversion rate
Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
This just in! You've happened upon day 4 of our week-long series on keyword research! Alright, on to the important stuff now. This post is almost a retrospective on a slew of PPC mistakes I've made as an advertiser and a bright red flag in the face for broad match neophytes. Let me ask you a question: Do you only use broad match? If so, chances are you're bleeding money … [Read more...] about Do You Only Use Broad Match? Jump Start Your ROI by Utilizing Match Types and Negative Keywords
Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people's brains may not make that leap, but that's the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills. And the one biological aspect of a … [Read more...] about Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
PPC Blog Roundup for April 3, 2008
Jennifer Slegg reminds us in this post that CTR isn't always the most important PPC metric to track. Conversions are extremely important, and putting a price in your ad text is a good way to pre-qualify your traffic and increase conversion rates. Dear Adwords… I wish every PPC blog post started this way! Jeremy Mays at PPC Discussions wrote this open letter to AdWords … [Read more...] about PPC Blog Roundup for April 3, 2008
PPC News Roundup for March 19, 2008
When it comes to successful paid search marketing, we can't emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is structured properly this will aid your quality score as well. Joy Brazelle at Serengeti Communication has written a good, … [Read more...] about PPC News Roundup for March 19, 2008
The Google Content Network Isn’t So Scary: Here’s How To Make It Work
For many PPC managers the Google AdWords' content network is still a scary place. Much like a horror movie, the monster is always scarier when you can't see it. But once it's within sight, it's not so bad - much like Cloverfield. Okay, maybe the content network isn't scary in a giant-monster-sort-of-way, but it can be frightening in regards to your ROI. And rightfully so. In … [Read more...] about The Google Content Network Isn’t So Scary: Here’s How To Make It Work
Take Advantage of Search Cycles with Ad Scheduling
Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year (Nov-Dec) is the low tide for traffic; the Saturday before Christmas is the busiest internet shopping day of the year each year; … [Read more...] about Take Advantage of Search Cycles with Ad Scheduling
PPC News Roundup for January 30, 2008
Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and out, and also knows how to listen to users. Andy Komack from KoMarketing Associates has a great post discussing 5 … [Read more...] about PPC News Roundup for January 30, 2008
Learn the Basics of Testing Ad Copy: A PPC Primer
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I … [Read more...] about Learn the Basics of Testing Ad Copy: A PPC Primer
Our Top 10 PPC Hero Blog Posts of 2007
2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year; and I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). … [Read more...] about Our Top 10 PPC Hero Blog Posts of 2007
What We Did to Make it Work: 3 Account Management Achievements in 2007
In the PPC world, you will run into a lot of tips on how to improve or grow your accounts. Something we find is missing are real case studies; Discussing what the problem was, how you found the problem and what you did to fix or improve the account we feel can help new PPC'ers as well as veteran PPC'ers. Below each member of the PPC team has picked and discussed their most … [Read more...] about What We Did to Make it Work: 3 Account Management Achievements in 2007
More Quick Fixes for Your PPC Account: Get More Clicks
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position. Low Click-through Rate Before you can worry about your … [Read more...] about More Quick Fixes for Your PPC Account: Get More Clicks
