The simple act of finding ads on Facebook and Instagram isn't terribly difficult. It is just knowing where to look and which menus to use during your search. There are a few methods to choose when attempting to find an ad, and they can differ if you are trying to find your own ads or scope out a competitor's ad. Read below to find out more. Find Your Own Ads/Preview Your Own … [Read more...] about How To Find Ads On Facebook and Instagram
Search Results for: conversion rate
[Hero Academy Video] YouTube Lead Form Ads
One of Google’s most recent YouTube expansions is YouTube for Action. YouTube for Action allows you to reach your audiences using intent signals on YouTube. And now, you can drive conversions with new ad formats optimized for action, like Lead Form Ads. YouTube Lead Form Ads drive leads via in-line form submissions, meaning the user no longer has to navigate off of YouTube in … [Read more...] about [Hero Academy Video] YouTube Lead Form Ads
5 Tools to Find Your Audience on Paid Social Platforms
Preparing to launch a new social media marketing campaign can be a daunting task. The first big hurdle you have to tackle is figuring out what platform or channel is going to best achieve the results you need. The second is determining how to reach the right audiences on those platforms. This article will overview five tools that can be used to identify profitable … [Read more...] about 5 Tools to Find Your Audience on Paid Social Platforms
12 Holiday PPC Optimization Tips
This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It was not too long ago that Google expanded their keyword close variant matching. Microsoft Ads has also expanded its … [Read more...] about 12 Holiday PPC Optimization Tips
Gmail Ads Made Easy: The Perfect Guide To Getting Started
A beginner's guide to breaking out of simple Display campaigns and exploring Gmail ads. Google offers a vast variety of campaign types and is continuously developing new features for advertisers to use. Sometimes it can be overwhelming deciding which campaigns and placements are right for your business, especially when considering budgets and creative asset limitations. … [Read more...] about Gmail Ads Made Easy: The Perfect Guide To Getting Started
Are Facebook PPC Campaigns Worth It In 2020?
Are Facebook PPC campaigns worth it in 2020? Are they a good fit for targeting your audience? Fair question, taking into consideration all the Facebook drama happening lately. Since Facebook ad policy is so elusive and raises so many questions, is it still worth investing your money into a Facebook PPC campaign? Let’s turn to the statistics to find the definitive … [Read more...] about Are Facebook PPC Campaigns Worth It In 2020?
2020 PPC Un-Resolutions: What Not to Do in the New Year
As the New Year approaches, everyone loves to talk about what they are going to do differently, things they want to try, and new habits they want to have. This is what I call; Resolution Vomit. What people don’t talk about as much are the things you shouldn’t be doing as the new year starts, so today I am going to cover some common PPC mistakes you will want to avoid making. … [Read more...] about 2020 PPC Un-Resolutions: What Not to Do in the New Year
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for Search Engine Land. But generally, saying that AI is essential is only half the story. When it comes to managing your PPC campaigns, you don’t just need AI. You need the best tools and strategies that are available. You can’t … [Read more...] about AI For PPC Is Only Useful If You Use External Tools
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Bridging the Online-Offline Gap with Facebook Offline Events
We all know Facebook campaigns with Conversion objectives. The idea is to define a standard or custom event tracked by Pixel as a conversion action so Facebook Algorithm can optimize the ad delivery by showing ads to users who are more likely to complete that action. This can be visits to a “thank you” page, e-book download confirmation or in more complex cases we get to set a … [Read more...] about Bridging the Online-Offline Gap with Facebook Offline Events
November Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details: Conversion reporting was impacted between 11-9-19 through 11-20-19. During that time, a bug caused Google Ads Search and Shopping campaigns to be overreported for those using non-last click attribution models. At this time, the … [Read more...] about November Updates to Paid Advertising Platforms
The Definitive Search Campaign QA Checklist
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking off all of the boxes and knowing you’ve covered all your bases. If you can’t already tell, we here at Hanapin love a good checklist. We also love a well-built search campaign. So here to give you the … [Read more...] about The Definitive Search Campaign QA Checklist
