Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, … [Read more...] about Bing Ads Audience Network: All You Need To Know
Search Results for: conversion rate
Call Tracking Explained: Attributing Offline Sales to Online Marketing
Already tracking calls? What do you do when Google Call Conversion just isn’t enough? Who should use call tracking? Many PPC managers and marketers have heard of call tracking. But do you know enough about the role it plays in the entire marketing landscape? Call tracking is a tool for both in-house marketers and marketing agencies. From digital strategists, to PPC Managers and … [Read more...] about Call Tracking Explained: Attributing Offline Sales to Online Marketing
Google Ads Remarketing for Complex Multi-Brand Businesses
Manager Level Remarketing Intro Before understanding manager level remarketing you must know what a manager account is. This is simple, it is a Google Ads account that holds multiple individual AdWords accounts. A manager account is used by large complex companies with multiple brands. This allows each brand to run separately in an individual account, but then combine data in … [Read more...] about Google Ads Remarketing for Complex Multi-Brand Businesses
Drive Insane Traffic to Your Chatbot with PPC
If you haven’t noticed, chatbots are all the rage. And for good reason! Chatbots can engage your audience and give them the attention they deserve without you having to personally spend all of your time answering chats. But they can be intimidating when it comes to the PPC side of things. How do you draw your user to engage with the chatbot in the first place, and then how can … [Read more...] about Drive Insane Traffic to Your Chatbot with PPC
The Ins and Outs of Yahoo Sponsored Mail Ads
We have all heard of Gmail Sponsored Promotions, however, mails ads are not exclusive to Google. Yahoo released their own version of mail ads for Yahoo Mail, called Sponsored Mail Ads. While there are many similarities, they deserve their own guide just like any other platform ad format does. In this post, you will learn about what Yahoo Sponsored Mail Ads are, how to set them … [Read more...] about The Ins and Outs of Yahoo Sponsored Mail Ads
4 Tips on Generating Leads for SaaS Clients
SaaS clients have a stereotype of moving really fast and want results right away. Most SaaS companies love data and will dig into their account to find what works and are actively working on how more people could utilize their software. Below are 4 of my top tips on how to generate leads for this special type of client. Learn, Live, and Breathe the Service During the … [Read more...] about 4 Tips on Generating Leads for SaaS Clients
Why You Should Be Using Facebook Canvas Ads
Facebook has plenty of ad types to choose from depending on your marketing goals. Image ads...carousel ads...video ads...well most of us advertising on Facebook have probably utilized these types. But have you used canvas ads? If not you probably should test these out. They are an engaging and immersive ad type perfect for capturing and retaining users' attention. Let us take a … [Read more...] about Why You Should Be Using Facebook Canvas Ads
How To Avoid Overlap Between Multiple Similar PPC Accounts
Avoiding keyword and targeting overlap is a difficult process even when working within the constraints of a single account. Success hinges on Search Query Analysis, and issues are likely if any of these 4 Red Flags Of Ineffective PPC Account Structure are present. The process becomes much more complicated when working on a series of related brands or company divisions. If not … [Read more...] about How To Avoid Overlap Between Multiple Similar PPC Accounts
The Latest on LinkedIn Video Ads
In response to the growing popularity of online video ads on Facebook, Twitter, and YouTube, LinkedIn has joined its competitors with the launch of Video Ads on the platform. You may have seen Video Ads on the platform in recent months. LinkedIn has been testing video ads with select advertisers since August 2017, but Q2 is the first time the general advertising public has … [Read more...] about The Latest on LinkedIn Video Ads
How To: DoubleClick Search Formula Columns
Do you ever wish you could take a formula that you use in Excel, and plop it directly into your ad interface? If so, I’ve got some good news for you friend! Today we’ll be talking about formula columns available in DoubleClick Search. To start off we’ll learn what formula columns are and how they work, then we’ll go through a few use cases that will serve as good … [Read more...] about How To: DoubleClick Search Formula Columns
When Target CPA Isn’t Hitting Your Target
Automation is all the rave in the digital marketing world. Marketers can use machine learning for bidding, ad copy, display campaigns, app campaigns, etc. The list goes on. Even if a digital marketer isn’t using a smart bidding strategy or have smart display campaigns, marketers are still benefiting from machine learning as Google still uses all these data points to know if a … [Read more...] about When Target CPA Isn’t Hitting Your Target
Creating a Seamless Pre- to Post-Click Experience
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? This begins with the ad you’re paying to serve all the way through to the post-click experience. Is this experience seamless? For those of you that missed our webinar at the beginning of the month on Post-Click Tips for Seamless Conversions, I’ll be … [Read more...] about Creating a Seamless Pre- to Post-Click Experience
