If you have ever used Amazon Marketing Services (AMS), Amazon’s PPC platform, I guarantee you remember the absolute hassle of pulling a report for a campaign. Getting account level reports wasn’t even an option. It made managing a difficult task and getting a high-level view of an account nearly impossible. Luckily, the Amazon reporting gods have smiled upon us. We can now … [Read more...] about Amazon Updates AMS Reporting Abilities
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GDPR – What is it and How Will it Impact Online Advertising
*This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.* The General Data Protection Regulation (GDPR) is a new EU regulation that will require businesses to harmonize data privacy laws across Europe, to protect and empower … [Read more...] about GDPR – What is it and How Will it Impact Online Advertising
Reframing The Conversation: The Benefits Of Profit-Based PPC Management
As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all these metrics serve as proxies for the … [Read more...] about Reframing The Conversation: The Benefits Of Profit-Based PPC Management
Google Tag Manager Basics for Beginners
Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: … [Read more...] about Google Tag Manager Basics for Beginners
How I Increased Non-Brand PPC Profits by 650%
The ultimate goal of most companies is to grow. How do we grow our brands? We increase the profitability of the company and strategically reinvest those profits into the company. That means our #1 question as digital marketers should be, "How do I increase the profitability of our PPC campaigns?" We often forget to step back and ask that question directly. However, we spend … [Read more...] about How I Increased Non-Brand PPC Profits by 650%
Hit The Facebook Ad On The Head Every Time
Facebook Ad Targeting is awesome. It is also complex. There is so much you can test and can see in Facebook. You can target based on interests, page likes, behaviors, characteristics, similarities, etc. The list seems endless. As you begin figuring out your Facebook strategy, here are a few tips and pointers to keep in mind about targeting. Make it Simple To start, figure … [Read more...] about Hit The Facebook Ad On The Head Every Time
Why My PPC Clients Use Call Tracking
In PPC it is important to know how many leads you have and where they come from. This is simple enough to do in AdWords if you are only using Google as your paid channel or Google Analytics if you have more than one marketing channel. Another question my clients ask about their leads is “How good is that lead?” Because of this, my clients use call tracking and as a marketer, I … [Read more...] about Why My PPC Clients Use Call Tracking
Breaking CRO Best Practices: You Can Do It!
In the world of expertise, where you focus on honing your skills in one facet of digital marketing, sometimes you’re required to perform outside of that facet. Digital marketing is an environment affected by a myriad of variables both controllable and erratic. We can be insanely brilliant PPC gurus but when it comes to optimizing the post-click experience CRO can become a … [Read more...] about Breaking CRO Best Practices: You Can Do It!
New Features In Bing Ads To Get Excited About
Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies In addition to eCPC bidding, Bing has added a few more options to their … [Read more...] about New Features In Bing Ads To Get Excited About
New Yahoo Gemini Power Editor Features And More
Back in October, the new Yahoo Gemini Power editor beta was released and I could not have been more excited. Yahoo finally released an editor that allows for bulk uploads and easier control over all Yahoo Gemini campaigns. This post is going to walk you through the features of the new power editor and how it can save you valuable time that could be better spent sending gifs and … [Read more...] about New Yahoo Gemini Power Editor Features And More
Facebook Ad Placement Best Practices
We’ve all seen the Facebook Detailed Placements update made last year, but do you really understand how each placement works and how it can help improve the performance of your campaigns? Depending on your campaign objective, you have the option to select between many placements. It’s recommended to opt into as many placements as possible to help Facebook’s algorithm … [Read more...] about Facebook Ad Placement Best Practices
How to Visualize Last Year’s PPC Data – and Learn From It
As a PPC professional, you hold yourself accountable for developing smart strategies and delivering optimized results. It’s critical to know how your Google AdWords campaigns performed last year and what you can do differently this year to improve. With all the reports available, it should be easy, right? Sadly, there’s a catch. But Orbiter PPC Data Visualizations can … [Read more...] about How to Visualize Last Year’s PPC Data – and Learn From It
