The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift and ensured your website is mobile friendly in order to … [Read more...] about What’s New With Adwords Editor 11.6?
Search Results for: conversion rate
A Step-By-Step Guide To Yahoo Gemini
In paid search, growth is key. Growth within current platforms and new platforms are going to be the driving factors to entice new users to your site. We are a generation that embraces change and that is no exception for the way we use the internet. Believe it or not, there was a time before Facebook, AdWords, and Bing. As each advertising platform became available, advertisers … [Read more...] about A Step-By-Step Guide To Yahoo Gemini
30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
Something is wrong in your AdWords account but you don’t know what it is. Better if you get the message from someone else, “I don’t know what’s wrong but I feel like something is wrong and we need to fix it!” While a deep dive is helpful, you can often identify the problem with a few easy steps. If you can commit 30 minutes, you will make decent headway. It might take you … [Read more...] about 30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
Using Google Analytics To Power AdWords Campaigns
All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of information that can be gathered from both platforms could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better. Lately, I have been writing about Display advertising. … [Read more...] about Using Google Analytics To Power AdWords Campaigns
The State of PPC 2016-2017 is HERE!!!!
Tossing and turning at night wondering how the PPC industry is doing? Good news - the highly-anticipated State of PPC Report for 2016-2017 is finally here! Every year Hanapin publishes the Report with the mission of educating the PPC community with a resource, guide, and predictive analysis of the industry’s general attitude, plans and outlook for the next year. The Report … [Read more...] about The State of PPC 2016-2017 is HERE!!!!
9 Hero Conf London Advanced Sessions You Can’t Miss
Hero Conf London is only 5 weeks away, 24-26 October at etc.venues St Paul's. If that's enough of a reminder that you haven't yet gotten your ticket to London's Only All-PPC Event, we'll drop this registration link here for convenience. If you'd like some more details (and we've got plenty of details), how about a rundown of the deepest, most actionable sessions you'll see. … [Read more...] about 9 Hero Conf London Advanced Sessions You Can’t Miss
Balancing Volume, Competition, And Intent To Find The Right Keyword
SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come into your site because the audience was already … [Read more...] about Balancing Volume, Competition, And Intent To Find The Right Keyword
How To Go From Google ETAs To Bing ETAs
Just a few short months ago, Google announced expanded text ads. At first, there was a little panic in the advertising world. But now that it is rolled out to everyone, marketers are jumping on board and realizing the new norm. Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now? Bing! Shortly after Google … [Read more...] about How To Go From Google ETAs To Bing ETAs
Campaign Groups Now Available In AdWords
We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across various media when inviting users to convert, yet the … [Read more...] about Campaign Groups Now Available In AdWords
The Ins And Outs Of PPC Account Expansion
I am obsessed with structures. As a kid I would dump out my blue plastic garbage can full of Legos in the middle of the living room and build for hours. Build. Take apart. Re-build. Then there were the times when the thousands of little pieces weren’t enough. I wanted to see just how much I could build so I’d pull the crumpled dollar bills out of my porcelain piggy bank, head … [Read more...] about The Ins And Outs Of PPC Account Expansion
3 Quick Facebook Optimizations To Charge Up Your Performance
If you’re coming from AdWords or Bing, Facebook can seem like it lacks many customization options. The lack of options can leave advertisers feeling like they lack control in how their campaigns are behaving. Some of the lack of customization seems to be by design as Facebook likes to guide users toward its auto-optimized bidding and ad serving tools, but there are a number … [Read more...] about 3 Quick Facebook Optimizations To Charge Up Your Performance
Keynotes from Bing & Google + the Hero Conf Advanced Track
Where do you go to get the most relevant information in PPC, plus the opportunity to network with the best and brightest the industry has to offer? Why Hero Conf, of course. And your next chance to experience all that Hero Conf has to offer is fast approaching, 24-26 October at etc.venues St Paul's in Central London. We're bringing back the Hero Conf Advanced Track - 9 … [Read more...] about Keynotes from Bing & Google + the Hero Conf Advanced Track
