If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options for users to become … [Read more...] about Find New Customers With Facebook Audiences
Search Results for: conversion rate
PPC Hero’s Top 10 Posts Of 2015
It's been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10. 10) 3 … [Read more...] about PPC Hero’s Top 10 Posts Of 2015
Take Action With Bing’s ActionLink Ad Extensions
As PPC marketers, one of our biggest challenges is getting our ad copy to look different from that of our competitors. Time and time again, I look at how my ads stack up against my competition and wrack my brain to try and find some differentiating factor that I can use to make my copy more appealing to the users. Many times, it’s a real challenge, as we mostly offer the same … [Read more...] about Take Action With Bing’s ActionLink Ad Extensions
How Smart Are AdWords Smart Goals?
AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. The Smart Goals measure user behavior to determine how likely they are to convert. Even with this new feature, if you have the ability to set-up goals or conversions tracking, these options would be ideal. Types Of Smart Goals Time on site Pages per … [Read more...] about How Smart Are AdWords Smart Goals?
[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social? In this toolkit you'll find, not only a couple of basic resources to get … [Read more...] about [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
Implement Smart Goals Via Google Analytics
Every PPC hero worth their salt knows that attribution and tracking represents the backbone of optimization. In the absence of accurate data, paid search advertisers are practically left flying blind. While a large portion of businesses are already tracking conversions, Smarts Goals powered by Google Analytics helps identify high quality traffic and optimizes for those visits … [Read more...] about Implement Smart Goals Via Google Analytics
Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
More about this 20-Minute Webinar “How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this practical webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable … [Read more...] about Flash Series: Practical A/B Testing Statistics – 5 Tips to Help You Get Reliable Data
Smart Keyword Mining And Growth Is Still Important
Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client. If you can gain a fundamental understanding of consumer search behavior you will set the stage for growing the keywords in the account. Most searchers perform multiple if not 10 or more searches prior to conversion. How the consumer … [Read more...] about Smart Keyword Mining And Growth Is Still Important
Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, potential customers in my PPC accounts are spending ever-increasing amounts of time on social media platforms such as Facebook and Twitter and review sites like Yelp. They’re researching and discussing … [Read more...] about Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Creating Better Client Facing Reports With Excel
One of the most effective ways to relay information to your client is via Excel. The plus side is that it’s easy to pull data from most PPC platforms into Excel. The negative side is that it’s not so easy to make this data easy to digest. By taking the time to create a template that you can plug data into, you can save precious time that you can spend on analysis and … [Read more...] about Creating Better Client Facing Reports With Excel
How To Fix Lead Quality Problems
Remember the first time you received an email in your inbox that a user filled out the form on your landing page? Suddenly, your PPC campaign was actually working. After all the prep work, the stress and hassle of setup you were actually getting leads from real live people. It was time to start making some sales! Or was it? With every follow up sales call the lead had … [Read more...] about How To Fix Lead Quality Problems
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Despite Black Friday and Cyber Monday driving large amounts of traffic, Google says, “mobile will make every day a shopping day.” Retailers will need to be able to adjust budgets and campaigns quickly, so AdWords has released new tools that will … [Read more...] about Google Releases New Tools In Time For the Holiday Season
