A successful digital marketing program is based upon a solid understanding of how individual channels interact with each other. Therefore, paid search must be looked at holistically as well. Simply measuring performance in a silo-based solely on direct performance undercuts the full value of PPC. Failure to understand paid search’s contribution to the entire digital marketing … [Read more...] about How To Use Multi-Channel Funnels To Improve Your PPC
Search Results for: conversion rate
3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy. In this article, you’ll discover three reasons not to run Facebook Ads until you have some of the fundamentals of … [Read more...] about 3 Reasons Not To Run Facebook Ads
Build Custom Formulas Within Custom Columns
While paid search advertisers have utilized AdWords custom columns for over a year now, a recent announcement by Google will add an additional element of personalization. Custom columns will now support the inclusion of custom built formulas. Custom columns, which grant marketers the ability to segment unique key metrics, have acquired an extra layer of potential … [Read more...] about Build Custom Formulas Within Custom Columns
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in the daily life of account management. In Google AdWords and Bing Ads, specifically, you have a wide selection of bid adjustments, budget changes, and settings revisions to choose from. But one of the most significant and potentially impactful is that of the search term report. Your search term report, formerly the Search Query … [Read more...] about Use These 2 Excel Tools To Find Your Next Keyword Target
Our Philadelphia Schedule is Live!
You heard it here first. We’ve posted the schedule for Hero Conf Philadelphia and are adding speakers and session descriptions as you read. Hero Conf heads to the east cost for the first time, April 25-27 at the Pennsylvania Convention Center. The full schedule includes our all-new Advanced Track, with in-depth, actionable, expert-level content on the most pressing issues … [Read more...] about Our Philadelphia Schedule is Live!
View The AdWords Script That Alerts You When Your Account Is Down
According to the WSJ, recent studies in hospitals across the US have shown that caretakers have a hard time knowing when their intervention is needed to keep a person alive. This indecision is due to the fact that patients are hooked up to so many finicky monitors that there is a constant stream of alarms which they eventually tune out, ignore, or worse, don’t get because they … [Read more...] about View The AdWords Script That Alerts You When Your Account Is Down
Find New Customers With Facebook Audiences
If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options for users to become … [Read more...] about Find New Customers With Facebook Audiences
PPC Hero’s Top 10 Posts Of 2015
It's been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10. 10) 3 … [Read more...] about PPC Hero’s Top 10 Posts Of 2015
Take Action With Bing’s ActionLink Ad Extensions
As PPC marketers, one of our biggest challenges is getting our ad copy to look different from that of our competitors. Time and time again, I look at how my ads stack up against my competition and wrack my brain to try and find some differentiating factor that I can use to make my copy more appealing to the users. Many times, it’s a real challenge, as we mostly offer the same … [Read more...] about Take Action With Bing’s ActionLink Ad Extensions
How Smart Are AdWords Smart Goals?
AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. The Smart Goals measure user behavior to determine how likely they are to convert. Even with this new feature, if you have the ability to set-up goals or conversions tracking, these options would be ideal. Types Of Smart Goals Time on site Pages per … [Read more...] about How Smart Are AdWords Smart Goals?
[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social? In this toolkit you'll find, not only a couple of basic resources to get … [Read more...] about [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
