More about this Webinar Landing page optimization is the key to turning the most relevant clicks into conversions. Are you struggling to figure out why your landing page is not converting? Or why your landing page on desktop devices is converting like crazy, but your mobile landing page is tanking? In this webinar recording, Hanapin Marketing and 3Q Digital experts team up for … [Read more...] about Webinar – Live Landing Page Audit
Search Results for: conversion rate
Service Provider Problems? 4 Areas To Consider Before Firing Them
One of the best lessons I’ve learned in PPC is that my data cannot work in a vacuum. As much as I’d love to watch the clicks roll in and the conversions rack up, I can’t just close my computer on those metrics. I rely on supporting roles like CRMs, tracking platforms, and lots of different micro conversions for understanding my data. But there are also times that these … [Read more...] about Service Provider Problems? 4 Areas To Consider Before Firing Them
Tips For Passing Google’s Mobile Certification Exam
Even though it’s been “The Year of Mobile” for about five years now, there is finally an AdWords certification exam that tests our knowledge and allows us to tout ourselves as mobile advertising experts to anyone who will listen. As a recent addition to Google’s menu of available exams, you might be thinking about adding another feather in your cap and taking the exam. Well, … [Read more...] about Tips For Passing Google’s Mobile Certification Exam
(Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn’t you … [Read more...] about (Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Amazon Text Ads Are Here – What Does It Mean For You?
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
Dissecting PPC Agency Pricing Models, Part 2 Of 3
This is the second post in my series on the topic of pricing models and contracts. The final one will be published on August 26. You can check out the first post here, and even if you’ve already read it, there are a lot of good comments vertically as it relates to the thinking behind some of these models and the actual execution of them. Matt Umbro and I were chatting … [Read more...] about Dissecting PPC Agency Pricing Models, Part 2 Of 3
[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this … [Read more...] about [New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth. Furthermore, clients are citing our performance in these two areas as determining factors as to whether or not they’re happy with our services. Many of our prospects as well are citing these very same reasons for moving on … [Read more...] about Two Advanced Ways To Build Strong Client Relationships
7 Questions You Should Ask When Creating PPC Reports
Once again, monthly reporting is upon us. This is our opportunity as digital marketers to show and explain the fruits of our labor. That being said, it’s important to make sure you put the time and effort in making these reports clear, easy to read, and informative. Here are some questions keep in mind when putting together your monthly (or weekly) PPC reports. 1) Would A … [Read more...] about 7 Questions You Should Ask When Creating PPC Reports
Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers. Search Ads On Google Play Search Ads on Google Play will start to … [Read more...] about Google Introduces Search Ads On Google Play
5 Ways To Improve Facebook ROI With Audience Targeting
A few weeks ago, Facebook updated how cost per clicks (CPC) are measured for advertisers. In essence, Facebook is excluding engagement clicks (likes, comments, shares) from link clicks and is only charging advertisers for link clicks. Depending on your campaign objective, link clicks may include clicks to websites, call-to-action clicks, clicks to install an app, etc. You can … [Read more...] about 5 Ways To Improve Facebook ROI With Audience Targeting
Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
More about this Webinar Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there's a lot of data and a lot of different features to try - how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and … [Read more...] about Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
