Remarketing allows you to follow users who’ve previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn’t you be doing?
Presented by AdRoll and Hanapin Marketing, this toolkit includes THREE whitepapers, TWO guides, THREE blog posts, and TWO webinar recordings – all to help you better target a more qualified audience and boost your conversions.
This toolkit contains:
- 15 Audiences You Didn’t Know You Could Remarket To
A list of 15 audiences you probably didn’t know you could remarket to in Google AdWords
- The Value of Remarketing
Details why remarketing is important when trying to bring in your most valuable users
- Google AdWords versus Google Analytics: Dissecting Your Remarketing Lists
Breaks down the differences between AdWords and Analytics lists
- The Performance Marketer’s Guide To Retargeting – Part 1
A comprehensive guide to starting and optmizing your retargeting strategy
- The Step-By-Step Guide To Building Your Custom Attribution Model
Shows you how to get the attribution you deserve
- What You’re Missing With Behavioral Targeting
Discusses predictive audience targeting to drive higher performance by more accurately identifying users that are most likely to convert
- How are Marketers Finding New Customers?
Beautiful infographic on the state of digital customer acquisition
- Q&A: Programmatic Personalization with Salesforce and AdRoll
How modern marketers are using customer data to create a deeper engagement.
- Optimize Your PPC Retargeting Program To Boost ROI
Webinar recording on tips and powerful insights to optimize for high performance and a better ROI
- The Retargeting Rules: 15 Tactics To Dominate Q4
Webinar recording on smart tactics to optimize and increase traffic returns