With Google’s recent announcement that a site’s “mobile friendliness” will soon impact its organic ranking on mobile devices, I started thinking about mobile PPC campaigns. In a sense, the two are related. Though the former is SEO-related, the end goal is still the same, isn’t it? We all want visibility and conversions on mobile devices, whether we’re utilizing SEO or PPC … [Read more...] about How Friendly Is Your Mobile PPC Presence?
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Webinar: Ask Me Anything About CRO With Brian Massey and Joanna Wiebe
Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter More about this Webinar We’ll cover how to use CRO to increase your conversions, best practices on strategy and what to test, as well as live feedback on submitted landing pages from top industry experts. You'll get expert-level CRO tips like: How to assemble an awesome CRO team … [Read more...] about Webinar: Ask Me Anything About CRO With Brian Massey and Joanna Wiebe
[Whitepaper] How To Save Time On Your PPC Management
PPC management can be very time consuming and tedious. Sure, there are fun parts where you get to be a creative problem solver, but there are other things that feel mundane. Luckily for you, there are ways to save time for tasks you do yourself, and certain tasks that you outsource to others – whether that is someone else in your organization or an agency that you hire. At the … [Read more...] about [Whitepaper] How To Save Time On Your PPC Management
How I Increased Leads For My Client In A Niche Industry
All too frequently in business-to-business accounts garnering leads is challenging. The marketplace is small and competitive and the business transactions are large and handled based on relationships, however, there is still a strong case for pay-per-click in these industries. Pay-per-click fits in to the marketing mix for several reasons. 1. Some companies do not have an … [Read more...] about How I Increased Leads For My Client In A Niche Industry
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
A few months ago, I was tasked with ramping up one of our flagship client’s PPC program by driving as much volume as possible on a month over month spend increase of $90K. I was both excited and terrified at the prospects of what the potential consequences could be. Driving client spend is always exciting for an agency as it creates additional revenue. A spend increase of … [Read more...] about Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. Every six months (or so), we will do an account review for our clients. A lot of the time, if there is year-over-year data, we use it! And why not? How do we know that we are doing well if we have nothing to compare performance? However, the problem with year-over-year performance is that a lot can … [Read more...] about Year-Over-Year Performance is Rarely “Apples-to-Apples”
And the Hero Conf Guest Post Giveaway Winner is…
...JD Prater, Paid Search Specialist at Inflow! JD had what was by far our most popular blog post on 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved. For the great content, he wins a free conference pass to Hero Conf 2015, April 27-29 in Portland, OR! We'd like to thank our other finalists (and the dozens of other folks who sent in some really … [Read more...] about And the Hero Conf Guest Post Giveaway Winner is…
Why Moving Towards People-Based Targeting is Essential for PPC Practitioners
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from Sandeep Basra, a PPC Executive at Conversion Works. Just to recap, people-based targeting … [Read more...] about Why Moving Towards People-Based Targeting is Essential for PPC Practitioners
4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager at Hanapin Marketing and regular … [Read more...] about 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
New Facebook Product Ads – Promote Multiple Products Across All Devices
This week Facebook introduced Product Ads, stating that it is a solution designed to help businesses promote multiple products or entire catalogs, across all the devices their customers use. They can help you: Boost clicks and conversions Highlight more aspects of your business Find new customers or remarket to your current ones Product Ads offer businesses a number … [Read more...] about New Facebook Product Ads – Promote Multiple Products Across All Devices
How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
The PPC industry is always evolving and changing. One of the biggest changes to impact the PPC community was the roll-out of AdWords enhanced campaigns and Bing Ads compatibility with AdWords enhanced campaigns. While some great features have been made available by enhanced campaigns, one of the biggest pain points for ppc managers was, and continues to be, the lack of control … [Read more...] about How Bing Ads Tablet Bid Modifiers Helped Reduce CPA by 47%
