A major factor that determines the success or failure of your paid search campaign is your bidding strategy. Are you maximizing every dollar spent on your campaign? Are you reaching the right customer? In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss a number of areas including the economics of the bidding auction, winning at … [Read more...] about [New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
Search Results for: conversion rate
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
Using Auction Competitors To Tell a Business Story
Are we seeking out as much volume from paid search as we should be? Why is cost per click and cost per acquisition increasing? At what point are we just spending more money for the same number of sales? Everyone is telling me that competition has increased. Where’s the proof? How do I know you don’t just have a bad bidding strategy? These are common questions that I … [Read more...] about Using Auction Competitors To Tell a Business Story
8 Hero Conf Sessions our Staff Can’t Wait to See!
PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know all the content will be world-class, here are 8 sessions we’re really pumped to see: 1. Building Revenue Generating Social PPC – … [Read more...] about 8 Hero Conf Sessions our Staff Can’t Wait to See!
What History Tells Us About the Bing/Yahoo Agreement
In 479 BC, there was one particular battle that was important to the Greek’s victory in the Greco-Persian Wars. It was the Battle of Plataea. In this battle, two small political states joined together to fight the big bad Persian Empire. Sparta and Athens, though small alone, were able to beat the Persian army when they joined forces and fought together. Decades later, Athens … [Read more...] about What History Tells Us About the Bing/Yahoo Agreement
In Defense Of The Lowly Display URL
You want a higher click through rate? You want a lower cost per click as a result of your higher quality score? Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and description lines that include a … [Read more...] about In Defense Of The Lowly Display URL
How Do You Structure Your Ad Groups?
By now everyone has heard the general consensus on common ad group setup practices. An ad group should have a limited number of keywords, be related to one another, and be relevant to the ads and landing pages. Each one of these items is important but leaves ambiguity in the actual implementation. If you spend any time thinking about these you’ll arrive at more questions than … [Read more...] about How Do You Structure Your Ad Groups?
Identifying Your Ideal Customer Through Persona Analysis
Many of us view pay-per-click advertising in strictly quantitative terms. Those who hold this viewpoint look at PPC management as a continuous loop of analysis and optimization narrowly based on “what the numbers tell them to do.” Although this is a logical and often necessary philosophy, there’s a more sustainable approach, which I call ‘Persona Analysis.’ Persona analysis … [Read more...] about Identifying Your Ideal Customer Through Persona Analysis
5 Tricks To Make Your Pay Per Click Profitable This Year
With keywords and ad placements growing ever more competitive, it’s important that you’re making full use of every paid search option that’s available and relevant to your business, as well as ensuring that your basic account structure and targeting is fail-proof. So now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are … [Read more...] about 5 Tricks To Make Your Pay Per Click Profitable This Year
10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
PPC Heroes know that spring means Hero Conf 2015 is just around the corner. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. It’s all happening April 27-29 in downtown Portland, OR. Still need a little extra help in getting … [Read more...] about 10 Reasons Hero Conf is the Can’t Miss Conference of the Year!
Streamline How You Write Promotional Ad Copy
Ad copy should generally be refreshed every 4 – 6 weeks, however, some clients run promotions on a regular basis. In order to improve click-thru-rate (CTR) and conversions, we naturally want to emphasize these promotions in our ads. The challenge is that creating these ads can be time consuming, especially if promotions are updated weekly. Once the promotion is complete, these … [Read more...] about Streamline How You Write Promotional Ad Copy
Webinar: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
More about this Webinar A major factor that determines the success or failure of your paid search campaign is your bidding strategy. Are you maximizing every dollar spent on your campaign? Are you reaching the right customer? In this webinar, experts from Acquisio and Hanapin Marketing discuss a number of areas including the economics of the bidding auction, winning at … [Read more...] about Webinar: PPC Bidding Hacks: 8 Ways To Supercharge Your Account
