I’ve found that people who work in PPC love to work efficiently. We love creative problem solving, but aren’t always particularly fond of spending time doing the more nitty gritty tasks that come along with the job. Time wasting is not for us. Anything that can save us a few minutes so we can get back to higher level strategy and other tasks for our accounts is greeted with … [Read more...] about Time is Money: PPC Shortcuts For The Busy Account Manager
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What John Oliver’s Net Neutrality Rant Means for Digital Marketing
Late Sunday Night, former Jon Stewart fidus Achates and present host of HBO’s Last Week Tonight, John Oliver, delivered a rousing excoriation of the pending decommitment to Net Neutrality to an audience of some 1.1 million Game of Thrones hangers-on. In doing so, Oliver fanned new life to the flames risen from the May 15th vote to pass new Net Neutrality rules. Net … [Read more...] about What John Oliver’s Net Neutrality Rant Means for Digital Marketing
Roundtable: Four Uncommon Ways to Nail Competitor Research
In our monthly Roundtable posts, we strive to gather a variety of opinions about a single, debate-worthy topic. With that in mind, it's hard to think of a better topic for such a venue than competitor research. Everyone has their own way of researching the competition, particularly when it comes to bids and keywords. And it's not always clear what works. For some, it's a … [Read more...] about Roundtable: Four Uncommon Ways to Nail Competitor Research
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
Are You Being Fooled By Search Partners?
This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. While search partners is not necessarily expensive, its distortion of common metrics may mislead you. By recognizing search partner performance and how it affects your metrics you can then adjust accordingly. Search partners are one of the largest causes of data discrepancies in … [Read more...] about Are You Being Fooled By Search Partners?
Stop Your Google Display Campaigns Going Off The Rails
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. To open up I'm going to focus on some common problems I see sneak into Display campaigns that aren’t regularly maintained. I'll also show how you can take a few steps to avoid most of the major issues that creep into these campaigns. When it comes to Display advertising on Google … [Read more...] about Stop Your Google Display Campaigns Going Off The Rails
5 Different Ways To Approach Sitelinks
Sitelinks are pretty great. They help our ad rank, improve click-thru-rate and give us a little bit more space to talk about ourselves. Anyone, who writes ads, understand that sometimes hitting that 35-character limit before you can squeeze in a call-to-action or feature can be frustrating. This is where sitelinks can come swoop in to help us! They obviously cannot change the … [Read more...] about 5 Different Ways To Approach Sitelinks
Save Time & Increase Performance Through Bid & Budget Automation
Last month while at Hero Conf, I had the opportunity to speak on a panel about bidding and budgeting. I learned some really unique Facebook bidding and budgeting strategies, along with gaining a deeper understanding of how automated bidding can improve account performance. What I Talked About I presented a case study about how Acquisio’s automated bid and budget management … [Read more...] about Save Time & Increase Performance Through Bid & Budget Automation
Scaling AdWords and Bing Accounts
One of the hardest thing to do in the PPC biz is scale accounts that already perform well and have history. I believe this is because we focus on small optimizations and lose sight of the enhancements that will catapult the account. This applies to the business as a whole. Sometimes I focus on one or two things we do that I don’t like, instead of the 1 or 2 things we aren’t … [Read more...] about Scaling AdWords and Bing Accounts
4 Step Process To Twitter Cards
Twitter cards are an easy way to start advertising on Twitter. They take about five minutes to create and they are designed for the conversion-focused advertiser. On April 25th, Twitter released website cards as an additional advertising option to Twitter lead cards. The creative needed for both is practically identical, however, the function is where things begin to … [Read more...] about 4 Step Process To Twitter Cards
Pivot Tables Made Easy: The Last Demo You’ll Need
The more PPC managers I’ve gotten to know, the more I realize that all nerds are not created equal. We talk of Analytics and Excel, and we use the term “pivot tables” a lot. And if you’ve ever tried and failed to create a pivot table, this post is for you. Yes, I’m using a Mac and yes, I’m working with Excel 2010. BUT there are valuable takeaways that apply universally, and … [Read more...] about Pivot Tables Made Easy: The Last Demo You’ll Need
Paid Search With Other Marketing Channels: When To Take Credit?
My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good or bad. If something goes amazing, that’s me. If something goes bad in an account, that blame is unfortunately on me too. This keeps things simple: I … [Read more...] about Paid Search With Other Marketing Channels: When To Take Credit?
