So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can or should, but perhaps that everyone is missing…something. Our team has been fortunate enough to do some exciting work recently with a few brands that … [Read more...] about How to Use An Agency to Help Your In-House Team, Not Replace Them
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Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks gossip wheel spinning for months on end. When Hero Conf 2013 was in full swing, I stayed in the loop through posts on our site … [Read more...] about Dear Diary, Hero Conf 2014 Is Gonna Change My Life
What You’re Missing in the Bing Report Center
As part of this month's PPC Hero series, we're diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don't know about you, but "little known", "oft-neglected", and "unknown" definitely sounds like the Bing Report Center to me. But I'll caution you: ignore this resource at your peril. You can make up for 99% of … [Read more...] about What You’re Missing in the Bing Report Center
Turn A Lazy AdWords Report Into A Money Making Tool
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Analytics that we find to be particularly useful … [Read more...] about Turn A Lazy AdWords Report Into A Money Making Tool
Overspend and You: Why Your AdWords Spend Goes Over Budget
We’ve all seen our daily campaign budgets seemingly ignored by the AdWords system. It is usually not too big of a deal, just a few dollars here or there. Once upon a time I believed this probably happened because the system didn’t react in time to a series of clicks and ended up pausing the campaign after the budget was passed. “Oh well, at least it was close” is what I told … [Read more...] about Overspend and You: Why Your AdWords Spend Goes Over Budget
Powerful and Practical Keynotes From the Biggest Names in PPC
Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to ad testing, marketing mastery to Big Data, expect actionable information and exceptional takeaways. Perfecting Landing Pages Bryan … [Read more...] about Powerful and Practical Keynotes From the Biggest Names in PPC
Do Long-Tail Keywords Matter in PPC?
One of the trickiest decisions in building out new campaigns in your account is how in depth you need to get with your keyword build out. On the one hand, building out every conceivable search term into its own exact match ad group seems like the best way to ensure maximum coverage. On the other hand, focusing your time and effort into making sure your head terms are well … [Read more...] about Do Long-Tail Keywords Matter in PPC?
Facebook & Ad Sets: The Beginning
Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we do everyday. Account structure in Facebook Ads is always a little different, but not for too much longer. Anyone, who has created ads on Facebook, knows that … [Read more...] about Facebook & Ad Sets: The Beginning
When Less Has to Be More – Working with Limited Budgets
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Julie Friedman Bacchini (@NeptuneMoon), Founder and President of Neptune Moon. In a perfect world, we would all … [Read more...] about When Less Has to Be More – Working with Limited Budgets
2014: The Year of Ad Extensions
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Paula Spencer, Online Campaigns Manager at Effective Spend. It’s the beginning of a new year, the holiday … [Read more...] about 2014: The Year of Ad Extensions
Negative Keywords: Stop (Only) Excluding, Start Directing!
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Kirk Williams (@PPCKirk), owner of ZATO. Negative keywords are often seen only as bouncers. They stand at the … [Read more...] about Negative Keywords: Stop (Only) Excluding, Start Directing!
10 Reasons Hero Conf 2014 is Totally Worth It!
It's not often that the PPC Conference of the Year comes along - only once per year in fact. And time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. It's all happening April 28-30 in downtown Austin, TX. But if you need a little extra help in … [Read more...] about 10 Reasons Hero Conf 2014 is Totally Worth It!
