Quality Score wasn’t always in place. In fact, AdWords existed for quite some time before Google decided it was time to pump up the quality of ads. Early Days of Quality Score Prior to the introduction of Quality Score, bidding was a simpler process. An advertiser’s maximum bid for a keyword was multiplied by the click-through rate (CTR). The highest result was placed in … [Read more...] about The History of AdWords Quality Score and Periodic Changes
Search Results for: conversion rate
5 AdWords PPC Areas I ‘Take With a Grain of Salt’
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize, not everything is going to work the best and sometimes there’s no real way around an issue other than to get down to the nitty-gritty fundamentals. The … [Read more...] about 5 AdWords PPC Areas I ‘Take With a Grain of Salt’
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Bring More Visitors To Your Site By Advertising on eZanga
This is part 2 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of the most advanced systems to detect and deter click fraud in online advertising. Whether it is a B2B or B2C company, eZanga.com has the … [Read more...] about Bring More Visitors To Your Site By Advertising on eZanga
Four Reasons to Trust a Life Scientist with Your PPC Account
This is the second post of a series called "why to trust a (insert stereotype) with your PPC account." The first post profiled Amy, the "farmer's daughter," and this post profiles Jessica Niver, an Account Supervisor at Hanapin and the "life scientist." First, it would probably help to define a life scientist. Life sciences "comprise all fields of science that involve the … [Read more...] about Four Reasons to Trust a Life Scientist with Your PPC Account
Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
This is the first post of a series called "why to trust a (insert stereotype) with your PPC account." It's the brainchild of Amy Hoffman, one of Hanapin's Account Supervisors and our first profile! Let me first give you a bit of background: In March, we wrote a series called "Behind the Curtain: Uncovering Amazing Search Marketers." Its focus was on Hanapin's job interview … [Read more...] about Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
Expand Your PPC Advertising Networks To Improve Return On Investment
Here at PPC Hero, we are focused on generating leads and traffic for our clients while continuing to improve return on investment. A major part of our strategy includes Google AdWords, as I'm sure is the case for most advertisers, and our blog posts tend to reflect that. In the last few months over 70% of our posts have been Google-related. Now as a PPC manager I would never … [Read more...] about Expand Your PPC Advertising Networks To Improve Return On Investment
PPC Pitfalls For Beginners, Part II
This is the second of a 2-part blog post highlighting some common pitfalls you want to avoid when getting started with paid search. The first installment took a look at loose account structure, aggressive keyword bidding and poor ad copy. Part two covers interface tools and driving too much traffic. Last month I wrote about three PPC pitfalls to avoid … [Read more...] about PPC Pitfalls For Beginners, Part II
EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
After realizing how popular a topic Excel turned out to be on PPC Hero, I’ve decided to expand my top 5 Excel tips for PPC managers for our week-long series on Excel! Excel is an invaluable tool for PPC management, and everyone ends up developing a personal style and tricks. If you haven’t read the original post, here are my top 5 tips for PPC managers. It included … [Read more...] about EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers
Ad Sitelinks – More than Meets the Eye
Like Optimus Prime from the Transformers, Google is a “powerful, wise and compassionate character (company) that puts all his (their) talent to use to improve the (PPC) universe around him.” And hence, the embedded format of Ad Sitelinks was born. Embedded sitelinks offer the chance for PPC Managers to target the proper market even more than before. There are no additional … [Read more...] about Ad Sitelinks – More than Meets the Eye
Hanapin Marketing is hiring! – positions open in sales or marketing
Hanapin - the publisher of PPC Hero - has two open positions, and we're looking for the best and the brightest to join our world-class team! For the Director of Sales, the ideal candidate has 2+ years sales experience and a track record of customer and revenue growth. Background in B2B and any industry related to paid search is a plus! For the Marketing Specialist, the ideal … [Read more...] about Hanapin Marketing is hiring! – positions open in sales or marketing
Google & Privacy – Adwords Wiggles into Your Private Life
The next time you read emails in your Gmail account, take a look at the advertisements on the side bar. Do they have anything to do with what you are talking about in your email? Chance are, they do. Gmail continues to be a free service because they allow advertisements to show while you read your email. For Paid Search Marketers, Gmail is yet another outlet for a client’s … [Read more...] about Google & Privacy – Adwords Wiggles into Your Private Life
