As you wander through your AdWords account, you may come across an interesting option you haven’t noticed before in the drop-down menu that allows you to add/remove tabs from the interface’s main navigational screen. What’s that last option? It’s the topics tab! And if display advertising has a significant role in your PPC advertising strategy, you’re probably going to want to … [Read more...] about Hello, AdWords Topic Targeting!
Search Results for: conversion rate
My Top 5 Excel Tips for PPC Managers
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my … [Read more...] about My Top 5 Excel Tips for PPC Managers
It’s a bird…It’s a plane…
Every PPC marketer comes up against an account villain they need a little backup for. Well, luckily, PPC Hero is here to help you fight your PPC villains! What account scoundrels have you come up against lately? Have a high CPL and can't seem to lower it? Want to optimize for conversions but don't know if you should try Google's new ad setting? Are you wanting to break out a … [Read more...] about It’s a bird…It’s a plane…
Adwords Remarketing Success
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that we’re not utilizing this tool to its full potential. Since then, we’ve been making more of an effort to set up remarketing campaigns in … [Read more...] about Adwords Remarketing Success
PPC News Roundup for March 4, 2011 – Au Revoir!
Au Revoir, Adios, Aloha Goodbye! The PPC News Roundups have been part of our family of posts for four years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we must do the same. It is hard to say goodbye, but we've developed an even better system of keeping you, our faithful readers, informed about the SEM industry's … [Read more...] about PPC News Roundup for March 4, 2011 – Au Revoir!
Looking at Revenue Across Adwords & Analytics
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was taking revenue across Adwords and Analytics, and I wanted to share a bit of what we presented with our readers. Overview For starters, if … [Read more...] about Looking at Revenue Across Adwords & Analytics
Using Negative Keyword Lists
Frequently running search query reports and refining your keyword exclusions is a great way to cut down on traffic that simply spends your money without achieving results. A negative keyword, if you need a refresher, is a term that can be added as a broad, phrase, or exact match to filter out “bad” traffic. Your ad won’t show when a searcher types in a query with the keyword … [Read more...] about Using Negative Keyword Lists
PPC News Roundup for January 21, 2011
Groupon might have rejected Google’s offer to buy them, but that didn’t stop Google from getting into the deal-of-the-day market. Waving the surrender flag isn’t really Google’s style. Mashable broke the story last night that Google has confirmed “Google Offers,” aka—the Groupon Clone, as Greg Sterling of Search Engine Land notes. Google Offers is obviously in the testing phase … [Read more...] about PPC News Roundup for January 21, 2011
The What, Why, and How on Low Search Volume Keywords
Whether you are starting up a new AdWords campaign, expanding on a current campaign using PPC Hero’s keyword research best practices, practicing a long-tail keyword strategy, or working on a B2B account, I think we can safely assume Google has branded some of your best keyword phrases with the low search volume keyword status. Alas, all of the hard work put into a targeted, … [Read more...] about The What, Why, and How on Low Search Volume Keywords
PPC News Roundup for January 14, 2011
Attention local business owners and marketers: Check out these winning tips by PPC Blog’s Geordie on quickly generating leads for local businesses on Facebook. Facebook’s advertising platform has advanced user interest and demographic targeting that can really assist in reaching your local customers. Like with any good PPC campaign, you’ll want to first look into optimizing … [Read more...] about PPC News Roundup for January 14, 2011
Case Study: Refining Mobile Campaigns
Last month, our team compiled a review of PPC in 2010 and what we expect this year. Mobile marketing is definitely something we couldn’t overlook. Over 80% of the US population currently carries mobile phones (according to Punchkick Interactive), and Google’s mobile searches increased fivefold in the last two years. If you haven’t considered launching a mobile campaign for your … [Read more...] about Case Study: Refining Mobile Campaigns
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to … [Read more...] about PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
