More often than you are willing to admit, you are looking at your paid search campaigns without knowing exactly what you could do to improve your market share, and how to spend that extra budget your biggest client gave you. Have you ever considered the Flanking Strategy? What Is Flanking Strategy? The Flanking Strategy is a military maneuver that consists of attacking an … [Read more...] about The Flanking Strategy – Increase Market Shares Without Defeat
Search Results for: conversion rate
Bidding Strategies: A Pair of Case Studies
Sometimes, I think there is one single mantra that runs through the mind of every PPCer, “Let’s test that.” Ad testing and conversion rate optimization get a lot of the testing hype, but what about bidding strategies? At intervals, experimenting with bidding strategies gets sprinkled into the testing mix, but not enough. How do we spend money in paid search? The answer is … [Read more...] about Bidding Strategies: A Pair of Case Studies
Webinar Confirmation: 6 Killer PPC Conversion Tactics You Need To Try
You're All Set! You're now registered for Hanapin Marketing and DialogTech's webinar, 6 Killer PPC Conversion Tactics You Need To Try. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Take A Walk Down The Conversion Path With Google … [Read more...] about Webinar Confirmation: 6 Killer PPC Conversion Tactics You Need To Try
Webinar: 6 Killer PPC Conversion Tactics You Need To Try
More about this Webinar In the market to boost your conversion rates? Want to drive more calls and sales from mobile search? Then you should not only understand the interactions and behaviors your users take online, but also track and personalize the mobile conversion experience; if you don’t – it’s time to jump on the bandwagon! In the webinar recording, experts from … [Read more...] about Webinar: 6 Killer PPC Conversion Tactics You Need To Try
[New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. However, if you want to … [Read more...] about [New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
Webinar Confirmation: 5 Super Smart Strategies To Drive Leads With PPC and CRO
You're All Set! You're now registered for Hanapin Marketing and Formstack's webinar, 5 Super Smart Strategies To Drive Leads With PPC and CRO. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How to Better Optimize for Mobile Lead … [Read more...] about Webinar Confirmation: 5 Super Smart Strategies To Drive Leads With PPC and CRO
Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
More about this Webinar These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. … [Read more...] about Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
Take A Walk Down The Conversion Path With Google Analytics
Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end. This post will go through different uses for the Top … [Read more...] about Take A Walk Down The Conversion Path With Google Analytics
Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happens after the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately turn into sales. These leads have to be nurtured in order to become legitimate sales … [Read more...] about Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC
An Explanation Of The AdWords Conversion Optimizer Tool
Like most businesses, I’m sure your goal is conversion generation at a profitable cost per acquisition. Fortunately, Adwords provides an automated tool called ‘Conversion Optimizer’ that can help achieve this goal. Today’s post will explain what Conversion Optimizer is and how it works. Additionally, set up directions will be provided along with some personal thoughts and … [Read more...] about An Explanation Of The AdWords Conversion Optimizer Tool
Creating A Full Funnel Marketing Strategy With AdWords
I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns and targeting to increase performance. The days of matching a relevant keyword with a relevant add and landing page and thinking you are done are behind us. It’s time to get more sophisticated about our targeting and audience … [Read more...] about Creating A Full Funnel Marketing Strategy With AdWords
Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account. You methodically plan strategy, execute it flawlessly, and the traffic and conversions start rolling in. Everything is going according to plan and life is pretty good. Then the other shoe drops. Traffic starts to spike, spend is rising sharply, and no … [Read more...] about Learn How To Fight Click And Conversion Fraud
