Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah? But rather than take the notion of “conversion tracking is important” at face value, perhaps a high-level explanation of why is in order. Why is Conversion Tracking … [Read more...] about Conversion Tracking is the Hermione Granger of PPC
Search Results for: conversion rate
Using Google Analytics for AdWords Conversion Tracking
Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign-ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage of the customer cycle. However, there are … [Read more...] about Using Google Analytics for AdWords Conversion Tracking
Setting Up Your Search Engine Marketing (SEM) Strategy
Usually as agencies we come across established digital clients, clients who have been in advertising for a very long time. They have spent a lot of dollars to promote their brand, products and services. Every once in a while, we come across a client that is not active in the digital space. If this sounds like you, don't worry, we're going to walk you through the steps to … [Read more...] about Setting Up Your Search Engine Marketing (SEM) Strategy
Rev Up Your PPC Strategy!
Agency readers, have you ever had a client say ‘I need more strategy’? And, in-house readers have you ever asked this question of your agency? I think we have all had to stop in our tracks and take a look at what is actually driving the actions we are taking. For me, it happened very early in my career. However, since that point, there have been a number of accounts that I … [Read more...] about Rev Up Your PPC Strategy!
Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because - and it doesn’t take an expert to tell you this - exactly 100% of consumers actually use their smartphones to actually make phone calls. But according to some real experts, the folks at Luma Partners, 52% of people who take action after conducting a mobile search, do … [Read more...] about Calls: The Conversion Paid Search Marketers Can’t Afford To Ignore
5 Competitor Strategies For Small PPC Budgets
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
Driving Phone Conversions – Let’s Talk
For the vast majority of lead gen campaigns, the ultimate goal is to get the prospect on the phone. Whether you’re driving leads for financial services, education, or home services, the final completion of a sale often requires a phone conversation to close the deal. And to address this interest in getting users on the phone, a wealth of call tracking technologies have been … [Read more...] about Driving Phone Conversions – Let’s Talk
[Webinar Recording] Conversion Matters: Getting Started With CRO
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an … [Read more...] about [Webinar Recording] Conversion Matters: Getting Started With CRO
Conversion Matters: Getting Started With CRO [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In this webinar, we’ll discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, … [Read more...] about Conversion Matters: Getting Started With CRO [New Webinar!]
Why Conversion is Everyone’s Job!
As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the best way to get your target to click on an ad or visit your site, but how long have you spent worrying about their experience once there? Hero Conf Conversion Summit, October 14-15 at the NCAA … [Read more...] about Why Conversion is Everyone’s Job!
Webinar: Conversion Matters
More about this Webinar If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don't know how to get started. Never fear, PPC Hero is here! In this webinar, we'll discuss how you can get started in CRO, what tools you should be using, how to … [Read more...] about Webinar: Conversion Matters
Two Powerful Keynotes at Hero Conf Conversion Summit!
We're serving up unique content from some of the biggest brands in CRO at Hero Conf Conversion Summit, October 14-15 at the NCAA Hall of Champions in Indianapolis. Our keynote sessions will provide big picture strategy and actionable takeaways sure to resonate with PPC pros. These inspiring keynotes bookend a day filled with a breadth of conversion content, designed to … [Read more...] about Two Powerful Keynotes at Hero Conf Conversion Summit!
