Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc. For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple stakeholders … [Read more...] about The Ultimate Guide to Paid Marketing for B2B
Search Results for: conversion rate
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with everything you need to reach your … [Read more...] about 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Six Ways to Adjust Google Ads to Save Budget
You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud In all industries, we’ve seen a dramatic rise in cybercrime over the past two years as more people join the remote workforce and engage in business online. Mobile ad fraud is piggybacking. Because mobile ad fraud can be so well-disguised within legitimate data, it’s difficult to say exactly how widespread it … [Read more...] about How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks
Why You Can’t Afford to Ignore Responsive Display Ads
Despite being the default option when creating a new Display ad in Google Ads, advertisers are still reluctant to use Responsive Display Ads. However, like all things to do with Automation, our arms are gradually being twisted to accept them if we want to guarantee maximum performance in our accounts. So what exactly are the benefits of using Responsive Display Ads, and why … [Read more...] about Why You Can’t Afford to Ignore Responsive Display Ads
Five Lead Magnets that Complement Paid Traffic
If you are using ads to generate sales for a course or any other product, that costs more than $100, a lead magnet should be part of the funnel. As your conversion rates will be higher when you take the time to nurture the lead and build trust before pitching your product. There are so many types of lead magnets out there that it can be hard to decide the best one for … [Read more...] about Five Lead Magnets that Complement Paid Traffic
PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Writing compelling ad copy can be challenging. People spend an average of 3.4 seconds viewing the first five search results, so if you want to convert prospective customers with your pay-per-click ads, you’ll have to write exceptionally well to stand out. Fortunately, there are a few steps you can follow to write, and optimize engaging PPC ad copies that will attract your … [Read more...] about PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
How To Reduce Your Average CPA
What is a CPA and Why is it Important? Pay-per-click advertising; a field riddled with pesky acronyms. So riddled, in fact, that the name itself is an acronym - PPC! Navigating such a nightmarish landscape of capitalized letters can take a while to get used to, particularly to people starting out in paid media or a layperson getting to grips with their agency’s reporting. … [Read more...] about How To Reduce Your Average CPA
The Most Expensive Keywords For 2022
A new visual analysis breaks down the most expensive keyword categories to start the year Google generated $147 billion from search, display, and video advertising revenue in 2021. This is a massive increase of over $68 billion from just five years ago and shows no sign of slowing down. As more companies boost their digital marketing budgets, the cost-per-clicks (CPCs) of … [Read more...] about The Most Expensive Keywords For 2022
What are the Top Milestones for Cross-Channel Communication in 2022?
The role of marketing is changing, requiring marketers to know how to effectively reach customers across various channels based on consumer preferences and behaviors. In particular, customer engagement across digital channels (such as social media) is rapidly growing. How much are consumers engaging with brands on different digital media? And how is this impacting the … [Read more...] about What are the Top Milestones for Cross-Channel Communication in 2022?
Tips for an Effective Competitor Landing Page Analysis
Competition is a necessary evil in the business world. If you're not constantly watching what your competitors are doing, you can quickly find yourself out of luck. This is why competitor analysis is such a critical part of an effective PPC campaign. By understanding your competition's strategy, you can better optimize your own campaign and avoid costly mistakes. This blog post … [Read more...] about Tips for an Effective Competitor Landing Page Analysis
Google’s Shiny New Object: Performance Max
Source: Outshine Furthering its ever-increasing bid for automation and ease, Google unveiled a new advertising beta last spring, that, in essence, combines all previous automated betas into one. The new campaign type is called Performance Max, and has elements of its predecessors, Smart Campaigns and Discovery, but is the first of its kind to also include Google's marquee … [Read more...] about Google’s Shiny New Object: Performance Max
