While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition between roles within the company going from a Paid Search Account Manager to a CRO (Conversion Rate Optimization) Manager. This was brought on by really gaining an understanding of the connection between Paid Search and CRO and wanting to … [Read more...] about 3 Connections Between Paid Search and CRO
Search Results for: conversion rate
Amazon & Google: Affects Of COVID-19 On Digital Marketing
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that this isn’t true. We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being. Amazon We are already seeing the … [Read more...] about Amazon & Google: Affects Of COVID-19 On Digital Marketing
From Last Click To Position-Based: An Attribution Test
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, … [Read more...] about From Last Click To Position-Based: An Attribution Test
How to Use Creative Sets to Make the Most of Your Apple Search Ads
Creative Sets as an alternative to A/B testing and useful tool for improving the conversion rate on the App Store. Running Apple Search Ads campaigns is one of the most reliable ways to gain the best results on the App Store, unlock the potential of your app and improve the conversion rate. Just like mobile A/B testing is. But what if you could combine both methods, all … [Read more...] about How to Use Creative Sets to Make the Most of Your Apple Search Ads
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
7 Facebook Video Advertising Benefits For eCommerce Businesses
Any type of eCommerce business needs to have a strong emphasis on digital marketing in order to get the desired success in the competitive marketplace. Knowing about the massive use of social media platforms and the wide opportunities to promote your business, all-powerful digital marketing agencies give much importance to it. Social media has become a strong platform to … [Read more...] about 7 Facebook Video Advertising Benefits For eCommerce Businesses
Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and user-specific contextual data to set an auction bid with the goal of achieving the campaign manager’s desired CPA. Target CPA Settings Target CPA eliminates many variables … [Read more...] about Google Ads Target CPA Bidding: Benefits & Drawbacks
Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency
Excel is a crucial tool for any PPC marketer’s daily workflow. If you’re Excel savvy, your job will be so much easier. This webinar will be a deep dive into Excel. The 3 mini-sessions are geared towards improving the way you work. Your Excel pro for this Masterclass is Alaina Thompson, a Growth Marketing Manager at Hanapin Marketing. Alaina was previously an Adjunct Lecturer … [Read more...] about Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency
Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
It’s no secret that marketing overall rests largely on data. The same applies to mobile marketing and user acquisition. In this domain, choosing the right product page elements for the App Store and Google Play can make a crucial difference to the success of an app or mobile game. Mobile A/B testing is a tool that helps to make that choice based on data. However, how … [Read more...] about Mobile A/B Testing: 7 Big Errors and Misconceptions You Need to Avoid
10 Visual Google Ads PPC Reports You Should Use
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our Google Ads … [Read more...] about 10 Visual Google Ads PPC Reports You Should Use
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