Hi friends! Today’s thrilling post will be a follow-up piece to a post I wrote some months ago about YouTube Lead Form Ads for PPC. I highly recommend giving that a read if you’re looking to test/expand into YouTube Lead Form Ads, as there are some components, such as the webhook solution, which requires a lot of time and energy to get set-up properly. It would be best to … [Read more...] about YouTube For Action Leads Form Ads: Early PPC Results
Search Results for: conversion rate
Use this story-telling device to enhance PPC reporting
Psst. Come closer, I have a secret: I didn't study advertising or business in undergrad. Film school was my jam, and I had a penchant for screenwriting. This gets relevant to you in a minute here; I promise. A stripped-down definition of digital marketing is the deployment of advertising strategies informed by strong data analytics. In our industry, we obsess about numbers … [Read more...] about Use this story-telling device to enhance PPC reporting
PPC Marketing: How to Reach Quality Leads and Prospects
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers are always looking for ways to gain more leads to become clients. You can do that using numerous lead generation techniques, including PPC or Pay-Per-Click marketing. What Makes PPC a Fantastic … [Read more...] about PPC Marketing: How to Reach Quality Leads and Prospects
4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
Conversion rate optimization (CRO) is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here are four main thoughts for you to bear in mind as you contemplate your future marketing plan. They probably aren’t new to … [Read more...] about 4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
September Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Accelerated delivery to be removed in favor of Standard Delivery Details: Originally planned for September 17th, Standard delivery will become the only ad delivery option for Search and Shopping campaigns on October 7th, 2019. Accelerated delivery, a popular option for accounts … [Read more...] about September Updates to Paid Advertising Platforms
Competitor Analysis & CRO with SEMrush
Competitor analyses are an important piece of the conversion rate optimization puzzle. Understanding your competitor’s entire user journey can add a deeper understanding of your own site’s strengths and weaknesses, and just like your own site you should take into account the complete pre-click to post-click user journey. So how do you find your competitor’s ads? Doing a simple … [Read more...] about Competitor Analysis & CRO with SEMrush
Microsoft Audience Ads: Auto Enabled Via Image Extensions
Did you know that your search ad on Microsoft Ads can potentially show on non-search placements? No? Me neither. Microsoft Audience Ads are ads that appear on the Microsoft Audience Network, which includes places like MSN, Microsoft Outlook, and Microsoft Edge as seen below. There are two different ways in which you can have ads appear on the Audience Network, by using an … [Read more...] about Microsoft Audience Ads: Auto Enabled Via Image Extensions
Facebook Dynamic Creative: Level Up Your Ads
One of the largest issues when dealing with ads on social media can be summed up in one question. "Are my ads good ads?" We can break that down by wondering if our ad copy is informative or playful enough if our ad copy is too long or too short, if the images we are using resonate with our audience, or even if we should be using video instead of an image. Additionally, as the … [Read more...] about Facebook Dynamic Creative: Level Up Your Ads
How to Troubleshoot PPC Performance (Template Download)
If one thing is certain there will always come a time when we have to troubleshoot the performance of paid search campaigns. As routine as this task is when flustered by a downward spiral it can be easy to miss common pitfalls. Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams. My … [Read more...] about How to Troubleshoot PPC Performance (Template Download)
Lessons Learned as a PPC Analyst
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but I’m grateful for the journey that brought me here. So whether you are just starting out in PPC, whether you are a seasoned account manager, or whether you … [Read more...] about Lessons Learned as a PPC Analyst
3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
“Should we move forward with conversion rate optimization services?” We face this question often and of course, for me, being involved in post-click optimizations and analysis every day, it’s an easy yes. Investing in the post-click experience or conversion rate optimization (CRO) is a given. This refers to the page users land on or their experience after they’ve clicked on … [Read more...] about 3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
Actionable PPC Tips for Personal Injury Law
Why won’t sharks attack lawyers? A professional courtesy. Ha! I’m just kidding. All the lawyers I know are wonderful people with big hearts, however, that doesn’t change the fact that they operate within a brutal vertical like personal injury law. For reference, personal injury law is a hyper-competitive space in all channels. In PPC, you’ll regularly see average CPCs of … [Read more...] about Actionable PPC Tips for Personal Injury Law
