When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible combination of both scale and accuracy. We've … [Read more...] about Why I Tested A Facebook Audience With Zero Targeting Restrictions
Search Results for: conversion rate
Getting To The Point – How To Create Actionable PPC Reports
While PPC nerds certainly love their data, sometimes we can (admittedly) go overboard. We throw every metric, dimension, and number we can think of into a report, maybe add in some notes, sometimes changing the formatting, and call it done. Some clients like this strategy as they want to be able to see every single piece of the data. Others, not so much. In today’s post, … [Read more...] about Getting To The Point – How To Create Actionable PPC Reports
PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
I recently conducted a webinar with Marc Poirier, CEO of Acquisio. In that webinar, we discussed the impact of machine learning on paid search campaigns. Since then, Google has announced the roll out of new ‘smart’ features such as in market audiences for search and enhanced its ‘smart bidding’ functionality by rolling out a new bid strategy called ‘maximize conversions.’ … [Read more...] about PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
Finding Seasonality In Your PPC Accounts
Seasonality as a topic is often used as a substitute for holiday talk. As in we expect more sales due to seasonality in the winter holiday months. While helpful this concept can lead you to overlook the variances in performance across the year. This will throw off any forecasting or analysis project you work on. But how do we find these trends? The answer is through basic … [Read more...] about Finding Seasonality In Your PPC Accounts
3 Ways To Improve B2B Lead Quality
Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality over quantity”. This helps us work towards a … [Read more...] about 3 Ways To Improve B2B Lead Quality
How To Use Historical AdWords Data To Create Your Own Bid Simulator
Within AdWords, there is a tool called Bid Simulator where you can review potential keyword bids to project what type of performance changes various bid changes would make. The simulator is meant to help guide your bidding by projecting volume and efficiency as you raise your bid. While this is a great tool to get some estimates, Google's algorithm is fairly unknown and … [Read more...] about How To Use Historical AdWords Data To Create Your Own Bid Simulator
Come for the Content, Stay for the Networking
At Hero Conf, we strive to provide content that is actionable for PPC roles across the board, however for some, priceless value is found in the conversations held outside the meeting room. Networking and peer outreach is vital in an era of sharing. We share our cars through Uber, our homes through Airbnb, our support through GoFundMe, and inevitably our knowledge … [Read more...] about Come for the Content, Stay for the Networking
Using Excel Regressions To Better Understand KPIs
A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple variables without an advanced statistical software (such as … [Read more...] about Using Excel Regressions To Better Understand KPIs
Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?
The “rise of mobile” continues to be a hot topic for marketers. It’s important to understand where people are spending their time and where advertisers are spending their money. So, how much time are people spending on their phones? Four hours. That’s how much time people are spending on their mobile phones today. According to eMarketer, mobile now accounts for about 60% … [Read more...] about Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?
Time Saving Automation: Search Query Edition
Search Query Reports (SQRs) - you either love them or hate them. Nonetheless, they are an extremely important component of a PPC campaign. While you probably pull these semi-regularly (or maybe you don’t do them at all), are you getting the most out of them? With a little bit of work on the front end, you can save time by automating these reports. Once you get it all set up, … [Read more...] about Time Saving Automation: Search Query Edition
Use These Competitor Tools To Improve Results Through Competitor Insights
Competitor insights are a key part of how we can improve performance and spike conversion rates. This happens through using a multitude of tools and data insights to form a summary about a specific set of competitors that are directly influencing change in SERPs or ad performance. In today’s post, we will visit just a few of the top tools we can use to show value to our … [Read more...] about Use These Competitor Tools To Improve Results Through Competitor Insights
AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance. What’s Changing? Currently, ECPC is an automated bidding strategy that increases … [Read more...] about AdWords Announces Upcoming Changes To Enhanced CPC Bidding
