This post is part of the Hero Conf Los Angeles Speaker Blog Series. Brad Geddes will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. For years, the most commonly referred to stat for PPC was that average conversion rates were 2-4%. Of … [Read more...] about The New World Of PPC Targeting
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Apple Search Ads: What You Need To Know To Improve Performance
Which apps do you use the most often? Which apps do you spend the most time in? I’m guessing you probably use and spend the most time in Facebook, Instagram, Google Maps, Snapchat, Spotify, Messenger, Pandora, and Youtube. Or at least some combination of those apps. Did you know that apps now account for 90% of time spent on mobile, with the other 10% spent in mobile … [Read more...] about Apple Search Ads: What You Need To Know To Improve Performance
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your competition, you can … [Read more...] about You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Reach New Audiences Through AdRoll Prospecting
AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been successful for your business or clients’ businesses, … [Read more...] about Reach New Audiences Through AdRoll Prospecting
The Ultimate Guide To LinkedIn’s Ad Units
This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World's Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to … [Read more...] about The Ultimate Guide To LinkedIn’s Ad Units
Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some of the highlights from Bing Ads as we move forward and build on our knowledge in 2017. New and Significant in 2016 Each year, Bing Ads, like many other platforms, … [Read more...] about Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
3 Ways To Segment PPC Keyword And Query Performance
Basic metrics tell the story of paid search performance but what if you want to dig deeper? You’ll need to go beyond the basic segments and reports. Segmenting data in new ways reveals new stories and allows you to leverage new insights. You can find new targeting opportunities, a new direction for your messaging, or the impetus to finally break a set of keywords into their … [Read more...] about 3 Ways To Segment PPC Keyword And Query Performance
While We Conclude 2016, Let’s Talk About Concluding CRO Tests
While we approach closing out yet another year, and while the question "When can this test conclude?" still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I'll warm you up with two tips to keep in mind when you approach the … [Read more...] about While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Sign up Now – For Your Chance to attend Hero Conf LA Free!
As we roll towards the end of 2016, we at PPC Hero and Hanapin Marketing are busy making huge additions to the schedule for Hero Conf Los Angeles. We're quickly adding speakers and descriptions to our 41 all-PPC sessions, and want you to be the first to know about big announcements - as they happen. We've confirmed keynotes from Google, Bing and Facebook. We've booked a … [Read more...] about Sign up Now – For Your Chance to attend Hero Conf LA Free!
Ad Impression Share: Quantity Or Quality?
If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” When it comes to marketing metrics like ad … [Read more...] about Ad Impression Share: Quantity Or Quality?
Why Ad Blockers Are Good For The PPC Industry
For decades, the concept behind advertising has remained relatively lateral: A singular message, to a wide scope audience as many times as possible. While the evolution of Paid Search, Social Media and Programmatic Advertising has provided us with treasure chests of data and segmented audiences to target, advertisers have struggled to move into a modern mindset and use … [Read more...] about Why Ad Blockers Are Good For The PPC Industry
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Keyword mining can be such a repetitive task. You dive through your website looking for new keywords, you run search query reports, check projections, test, and then repeat the process. When Dynamic Search Ads (DSAs) arrived they became a valuable asset to keyword research. By scanning your website and generating a list of keywords, as well as a Headline and Display URL for … [Read more...] about Using Dynamic Search Ad Campaigns for Effective Keyword Mining
